Sheryl Marjoram, CEO, McCann London

“Co:definery is behavioural science in motion. If you’re brave enough to be nudged; if you can see the need for the industry or your team to be nudged, then you’ll get it. If you don’t, you won’t. The process is beautiful and challenging. Butting up against the elephant in the room, asking it to move over. If you can’t face into the fact that your proposition isn’t unique and your business model doesn’t need help: don’t call them. If you’re open, and curious and full of wonder as to what we can learn about agency growth, then call them asap”

Laurence Green, Executive Partner, MullenLowe

“Agencies find it hard to commit to the sacrifice needed for differentiation. Co:definery brought objective expertise, experience and structure – and created a safe space for exploration. By focusing on strategy before execution, we improved the quality of our conversations and came away with the momentum and confidence that we needed”

Stewart Baxter, Managing Director, Mesh

“Working with Co:definery was worth its weight in gold and helped give us the clarity we needed in the challenging and rapidly changing business world that we all faced over the last couple of years. Our multi-office agency has never been so integrated, and my partners and I are working more effectively together than ever before. Having navigated Covid with real confidence, we now have the conviction we need to accelerate”

Steve Smith, Founder & Chair, Ear to the Ground

“Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed”

Mark Pytlik, Global CEO, Stink Studios

“Stink Studios offers a broad variety of services across our global network. Client needs are ever-evolving, and we wanted to ensure that we’re showing up in today’s global market with as much clarity as possible. It can be difficult to read the label from inside the jar, so we hired Co:definery to provide an external viewpoint on how we express our unique value. The process of working with them felt both creative and commercially driven, and we’ve come out of it with some useful insights that we’re excited to put into action”

Jim Moffatt, CEO Europe & Asia Pacific, Engine

“The Agency Transformation Roadmap process was incredibly useful for Engine, giving us a meaningful new focus and energy. By serving up independent, considered and rigorous insights, it sparked frank debate about our future strategy. That impartiality helped us get elephants out of the corner, creating a space of openness and trust where everyone felt comfortable to reimagine or reinvent, without feeling protective of the status quo. I would recommend it highly”

Grant MacLennan, Founder, Neu

“Co:definery’s Narrative Development process has unlocked why Neu exists. We broke down our aspirations and strategy, and then rebuilt them piece by piece. Now we really know who we’re for and why they need us. And while I was worried that differentiation required us to go niche, Robin helped us work through that. I’m really pleased with where we’ve go to”

Robert Ffitch, Chief Commercial Development Officer, Europe at Hearst UK

“It’s been a great pleasure working with Co:definery. I always thought you could never teach an old dog new tricks, but I have learned so much from this process. It’s unlocked our capabilities and created huge confidence in the group. Your help in getting iCrossing to the very exciting place we have arrived at, has been invaluable. Thank you”

Matt Scaysbrook, Director, WeTeachCRO

“As an investment in our future, we chose to work with Co:definery because in every conversation we had with Robin, he taught us things we didn’t know. The blend of process and facilitation ensured that we got the end-result we wanted without stifling the team debate necessary to get us to the best outcome. We’re now able to tell our story consistently and coherently – something we’ve never had before. I’ve told anyone that will listen that we should have done this years ago!”

Keith Hatter, Group CEO, PlanetK2

“Co:definery’s value-based selling work has been nothing short of transformational. It’s been a gorgeous recipe of expertise and structure, blended with the essence of who we are. Robin’s skill in combining these things and then his support in helping us deploy them has been superb – measured both by how we are able to use what we’ve learned, as well as the results it’s delivered. It’s not magic, though if you take it seriously and match Robin’s skill and effort, you’ll be forgiven for thinking that it is”

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