Nice things people have said. At gunpoint.

  • Ete Davies, MD, AnalogFolk

    “Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”

  • Alex Swann, MD, Lesniak Swann

    “We now have complete focus on New Business. By working backwards from what we’re trying to do and making sure every decision reflects what’s unique about us, we’re now not only doing much less, but we’re also far clearer on how everything we say and do helps us standout”

  • Pete Grech, CEO, BRND WGN

    “Every CEO needs a wake-up call once in a while. Robin made me realise we were jumping into Biz Dev blind – now we’re focused on what really matters and running with a new sense of confidence and momentum. I’d definitely recommend Co:definery”

  • Pete Fergusson, Owner & CEO, Nemorin Creative

    “I had the pleasure of working closely with Co:definery to analyse our ​sales proposition. The care, attention to detail and personal interest in our business was both flattering and highly effective”

  • Neil Collard, Managing Director, E3 Media

    “Working with Co:definery helped e3 to cut through the chaff to focus on what we’re good at and what excites us. Developing this into a clear proposition has given us focus and purpose, allowing us to get clients on board and differentiate ourselves”

  • Matt Boffey, Managing Director, LSU

    “Co:definery brought fresh rigour to our new-business strategy. Since then, not only has LSU grown, but our revenue is now spread far more sustainably across our key clients. Their understanding of client needs helped us really sharpen our product/market fit”

  • Tim Malbon, Founder, Made by Many

    “We started out quite sceptical, but Co:definery quickly understood the challenges and gave us a new perspective. It’s like having a personal trainer – we’ve been gently forced to push harder and reach further. It’s been really helpful and inspired a whole bunch of good stuff we couldn’t have predicted”

  • Tom Rutter, Founder, Muster (WPP)

    “Co:definery have made Muster’s new-business efforts uniquely ‘us’. Initially, we were a bit nervous it might descend into navel-gazing. But we were challenged and guided to tear down the agency into its component parts and put it back together again. Now we’re all focused, with agreed actions and a clear route forward”

  • Kelly Wright, Founder, Wild Things (Lucky Generals)

    “As a start-up, working with Co:definery was exactly what I needed. Quick, collaborative and tangible, I now have a plan for scaling new-business as we grow”

  • Matt McNeany, CEO, Code Worldwide (Omnicom)

    “Lovely bloke, knows new-business inside-out, gets stuff done”

  • Marco Scognamiglio, Global CEO, RAPP

    “I found Robin to be very professional in the execution of his work. He worked hard and always supported his team. I am very happy to recommend him”

  • Justin Cooke, CEO, Possible (WPP)

    “Robin is the consummate new business professional. Well-connected, experienced, hard-working and a great way with people”

  • Will Shaw, Senior Service Design Consultant, We Are Experience

    “Working with Rob changed how I think about new biz. His mentoring and development approach helped shift my understanding of how to deal with new biz in an agency environment and has improved my client relationships”

  • Conor McNicholas, CEO, AllTogetherNow (WPP)

    “Robin has a real knack for demystifying new business. Because he knows what works so well, he cuts to the chase on what makes the biggest difference for us”

  • Sean King, CEO, Seven C3

    “Rob is the one of best newbiz guys I’ve ever worked with. We clicked from our first meeting. He’s smart, hard-working and delivers results”

  • Kevin Allen, CEO, EI Games and former Chief Growth Officer, Interpublic

    “Robin is a rare find, a true business development pro, who understands both the emotional intelligence required to connect and win with clients, but also the military like precision required to create and deploy complete growth programs”

  • Richard Robinson, Partner, Oystercatchers

    “Robin is unusual in that as well as being a genuine new-business professional, he’s also proven himself across a range of disciplines. All of which makes him very much the modern new-business practitioner”

  • Niall Blatcher, Global Brand Strategy, &Alchemy

    “Robin led a workshop for us which successfully catalysed our thinking and helped us to develop a more focused positioning for the agency and clearer new business strategy. His experience of new business and ability to moderate a group of three strong willed and divergent opinions was impressive”