Conor McNicholas, CEO, AllTogetherNow (WPP)

“Robin has a real knack for demystifying new business. Because he knows what works so well, he cuts to the chase on what makes the biggest difference for us”

Matt McNeany, CEO, Code Worldwide (Omnicom)

“Lovely bloke, knows new-business inside-out, gets stuff done”

Sean King, CEO, Seven C3

“Rob is the one of best newbiz guys I’ve ever worked with. We clicked from our first meeting. He’s smart, hard-working and delivers results”

Pete Grech, CEO, BRND WGN

“Every CEO needs a wake-up call once in a while. Robin made me realise we were jumping into Biz Dev blind – now we’re focused on what really matters and running with a new sense of confidence and momentum. I’d definitely recommend Co:definery”

Kelly Wright, Founder, Wild Things (Lucky Generals)

“As a start-up, working with Co:definery was exactly what I needed. Quick, collaborative and tangible, I now have a plan for scaling new-business as we grow”

Kevin Allen, former Chief Growth Officer, Interpublic

“Robin is a rare find, a true business development pro, who understands both the emotional intelligence required to connect and win with clients, but also the military like precision required to create and deploy complete growth programs”

Tom Rutter, Founder, Muster (WPP)

“Co:definery have made Muster’s new-business efforts uniquely ‘us’. Initially, we were a bit nervous it might descend into navel-gazing. But we were challenged and guided to tear down the agency into its component parts and put it back together again. Now we’re all focused, with agreed actions and a clear route forward”

Richard Robinson, Partner, Oystercatchers

“Robin is unusual in that as well as being a genuine new-business professional, he's also proven himself across a range of disciplines. All of which makes him very much the modern new-business practitioner”

Neil Collard, Managing Director, E3 Media

“Working with Co:definery helped e3 to cut through the chaff to focus on what we’re good at and what excites us. Developing this into a clear proposition has given us focus and purpose, allowing us to get clients on board and differentiate ourselves”

Pete Fergusson, Owner & CEO, Nemorin Creative

“I had the pleasure of working closely with Co:definery to analyse our ​sales proposition. The care, attention to detail and personal interest in our business was both flattering and highly effective”

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