Tom Rutter, Founder, Muster (WPP)

“Co:definery have made Muster’s new-business efforts uniquely ‘us’. Initially, we were a bit nervous it might descend into navel-gazing. But we were challenged and guided to tear down the agency into its component parts and put it back together again. Now we’re all focused, with agreed actions and a clear route forward”

Richard Robinson, Partner, Oystercatchers

“Robin is unusual in that as well as being a genuine new-business professional, he's also proven himself across a range of disciplines. All of which makes him very much the modern new-business practitioner”

Neil Collard, Managing Director, E3 Media

“Working with Co:definery helped e3 to cut through the chaff to focus on what we’re good at and what excites us. Developing this into a clear proposition has given us focus and purpose, allowing us to get clients on board and differentiate ourselves”

Pete Fergusson, Owner & CEO, Nemorin Creative

“I had the pleasure of working closely with Co:definery to analyse our ​sales proposition. The care, attention to detail and personal interest in our business was both flattering and highly effective”

Alex Swann, MD, Lesniak Swann

“We now have complete focus on New Business. By working backwards from what we’re trying to do and making sure every decision reflects what’s unique about us, we’re now not only doing much less, but we’re also far clearer on how everything we say and do helps us standout”

Niall Blatcher, Co-Founder, FBH

“Robin successfully catalysed our thinking and helped us to develop a more focused positioning for the agency and clearer new-business strategy. His experience and ability to moderate a group of three strong-willed and divergent opinions was impressive”

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