Clients demand expertise, so why don’t we offer it?

Scattershot new-business hurts agencies, but if demonstrating genuine expertise is the antidote, why is that so hard to do?    Everybody and their mum is banging-on about how screwed...

Who owns your agency’s Customer Experience?

To stand out, agencies need to define their own Customer Experience - and it’s new-business who can lead the way. From the acres of column inches devoted to Accenture’s purchase of...

Improving your odds in the great New-Business gamble

I recently explored why it’s so hard to hire the right new-business person. It seemed to hit a nerve - it’s clearly a tricky task, loaded with risk. So how can CEOs improve their...

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