Insights.

Is ‘best practice’ stunting your growth?

If new-business is when you most need to stand out, then why do we all aspire to the same techniques? A recent article on innovation reminded me of something I only learnt the hard way from...

Do women have the edge on empathy in New-Business?

A recent article asked where all the male new-business people were. I took it as lighthearted, but is there something in this? Cat Davis’ recent Campaign article asked why men are so...

Clients demand expertise, so why don’t we offer it?

Scattershot new-business hurts agencies, but if demonstrating genuine expertise is the antidote, why is that so hard to do?    Everybody and their mum is banging-on about how screwed...

Improving your odds in the great New-Business gamble

I recently explored why it’s so hard to hire the right new-business person. It seemed to hit a nerve - it’s clearly a tricky task, loaded with risk. So how can CEOs improve their...

Why is it so bloody hard to find to find the right new-business person?

New-business hires often promise much and change little - is snow-blindness around job specs holding you back? I once went into an important internal meeting as a newly-joined New-Business...

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