Agencies are their own worst enemies. Endless ‘specialisms’, exaggerated claims, constant land-grab – let’s be honest, we do clients’ heads in. It’s almost like we want to be commoditised.
But what if your knowledge was so valuable, you could set the rules of the newbiz game? What if you had the confidence to say no, even when things were quiet? And what if the very thing that finally made you indispensable was effortless to sustain?
This isn’t just packaging, like the usual category generic ‘reimagined’ as a non-USP. It’s about building your entire agency experience around deep expertise fuelled by real passion.
From there, winning new-business is as simple as sharing your excitement.
Rather than tearing up your new-business model and starting again, Co:definery saves you time and money by only fixing what’s actually broken.
With the best part of 20 years’ multi-disciplinary perspective, you get an informed diagnosis and a targeted prescription - not a kneejerk amputation.
Across a mixture of consulting, training and mentoring, we run short sprints with regular outcomes, refining priorities and validating decisions with real clients.
This iterative approach directly removes barriers and gets tangible stuff done fast - then we make it stick.
Our process creates a simple, flexible roadmap for expressing your expertise in everything you say and do.
We call it Agency Experience Design.
“Robin brings a wealth of experience and expertise, coupled with laser sharp observations. Offering a rare combination of coach and counsel, he’ll tell you what you need to hear, not just easy validation. This is supported by smart, actionable plans, ensuring you have a competitive edge – unless of course you’re a competitor of ours, in which case, he knows nothing…”
“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”
“We started out quite sceptical, but Co:definery quickly understood the challenges and gave us a new perspective. It’s like having a personal trainer – we’ve been gently forced to push harder and reach further. It’s been really helpful and inspired a whole bunch of good stuff we couldn’t have predicted”
Naturally, I’d argue that agencies are doomed if they try to refine their proposition without me. But sadly this isn’t true, as this interview with Friday CEO – and non-Co:definery client – Alex Wright proves.
Why a lack of perspective can hamper CEOs and Founders when they’re making the most business-critical decision of all.
If your pipeline’s empty and you’re not sure how best to find leads, your options might not be as black and white as you think.