NEW-BUSINESS MANAGEMENT CONSULTANCY

BIG DIFFERENCE, QUICK SMART

WHAT YOU GET

We believe that clients desperately need deep expertise from agencies. But you’ll never prove your worth by relying on generic so-called ‘best practice’ new-business.

Instead, agencies should design their entire customer experience around what they know best.

Using principles of Design Thinking, Co:definery helps agencies create their own bespoke new-business model – delivering tangible change via short sprints, without the painful navel-gazing.

Then you’ll win more often, with less effort and have more fun doing it.

 

Co:definery was founded by Robin Bonn

WHY USE US

Agencies are their own worst enemies. Endless ‘specialisms’, exaggerated claims, constant land-grab – let’s be honest, we do clients’ heads in. It’s almost like we want to be commoditised.

But what if your knowledge was so valuable, you could set the rules of the newbiz game? What if you had the confidence to say no, even when things were quiet? And what if the very thing that finally made you indispensable was effortless to sustain?

This isn’t just packaging, like the usual category generic ‘reimagined’ as a non-USP. It’s about building your entire agency experience around deep expertise fuelled by real passion.

From there, winning new-business is as simple as sharing your excitement.

HOW WE WORK

Rather than tearing up your new-business model and starting again, Co:definery saves you time and money by only fixing what’s actually broken.

With the best part of 20 years’ multi-disciplinary perspective, you get an informed diagnosis and a targeted prescription - not a kneejerk amputation.

Across a mixture of consulting, training and mentoring, we run short sprints with regular outcomes, refining priorities and validating decisions with real clients.

This iterative approach directly removes barriers and gets tangible stuff done fast - then we make it stick.

Our process creates a simple, flexible roadmap for expressing your expertise in everything you say and do.

We call it Agency Experience Design.

EXPERTISE

  • Matt Boffey, Managing Director, LSU

    “Co:definery brought fresh rigour to our new business strategy. Their understanding of client needs helped us really sharpen our product/market fit. They quickly helped us find our own compelling voice and narrative – and, most importantly, stand-out from our competitors”

  • Tim Malbon, Founder, Made by Many

    “We started out quite sceptical, but Co:definery quickly understood the challenges and gave us a new perspective. It’s like having a personal trainer – we’ve been gently forced to push harder and reach further. It’s been really helpful and inspired a whole bunch of good stuff we couldn’t have predicted”

  • Conor McNicholas, CEO, AllTogetherNow (WPP)

    “Robin has a real knack for demystifying new business. Because he knows what works so well, he cuts to the chase on what makes the biggest difference for us”

SEE MORE

INSIGHTS

  • The false dilemma that flummoxes lead generation

    If your pipeline’s empty and you’re not sure how best to find leads, your options might not be as black and white as you think.

    READ MORE
  • When doing the ‘right’ things makes you a ‘busy fool’

    If you’re trying your damnedest and still not winning enough, transforming your approach doesn’t have to take ages or cost the earth.

    READ MORE
  • Growth Lessons from Agency Mergers & Acquisitions

    Given that agency M&As often fail to deliver, would remembering some basic principles make success more likely?

    READ MORE
SEE MORE

CONTACT

robin.bonn@codefinery.com
+44 (0)7989 330 449