Here’s to optimism
Fancy a bit more positivity around the business of running an agency?
Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.
Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.
Each episode features our CEO Robin Bonn having short, sharp conversations – sometimes even friendly arguments – with some of the biggest, broadest and deepest thinkers in our industry.
These are the leaders who’ve been there, done that and are happy to talk about the t-shirt – even if it’s a bit grubby.
Expect untold stories of progress – always optimistic and never dull.
Latest episode
Episode 17
Greg Hahn
Co-founder, Mischief
All episodes
Why creativity relies on diversity
Jo Wallace on the power of collaboration to drive real business impact
Episode 16
Jo Wallace
Global ECD, Jellyfish
The business case for differentiation
Anthony Freedman on specialisation as a commercial imperative
Episode 15
Anthony Freedman
CEO, Common Interest
When change becomes transformation
Neil Perkin on becoming more client-centric, smarter ways of working and the perils of efficiency
Episode 14
Neil Perkin
Founder, Only Dead Fish
How to maintain entrepreneurialism at scale
Tim Ringel on preserving a commercial culture as your agency grows
Episode 13
Tim Ringel
CEO, Meet The People
How AI is changing the agency business model
Chris Johnson on the commercial implications of AI adoption
Episode 12
Chris Johnson
CEO, TomorrowToday
The secrets of successful client relationships
Alex Lubar on agency culture and creating genuine client partnerships
Episode 11
Alex Lubar
Global CEO, DDB
The recipe for agency swagger
Natalie Graeme on building an agency brand and getting better briefs
Episode 10
Natalie Graeme
Founder, Uncommon Creative Studio
Building careers in a changing world
Sue Unerman on evolving your agency career in an uncertain and changing industry
Episode 9
Sue Unerman
Chief Transformation Officer, EssenceMediacomX
The profound impact of being yourself
Harjot Singh on staying true to yourself when there's no playbook to follow
Episode 8
Harjot Singh
Global Chief Strategy Officer, McCann & McCann Worldgroup
How to create healthy growth
Katie Lee on the differences between healthy and unhealthy growth
Episode 7
Katie Lee
Chief Operating Officer, Wavemaker
A global perspective on creativity and innovation
Ruth Mortimer on how attitudes to creativity and innovation vary around the world
Episode 6
Ruth Mortimer
Global President, Advertising Week
Fighting for diversity is not enough
Rob Campbell on his experiences of diversity beyond the shiny Western boardrooms of Soho and Madison Avenue
Episode 5
Rob Campbell
Chief Strategy Officer, Colenso BBDO
Meeting the needs of modern clients
David Meikle on adapting to the changing needs of clients by rethinking commerciality, productisation and negotiation.
Episode 4
David Meikle
Founder, The HTBAG Company
A new game plan for agencies
Michael Farmer on the commercial challenges and opportunities facing agencies and the need for a radical change in the business model.
Episode 3
Michael Farmer
Chairman and CEO, Michael Farmer and Co.
How agency CEOs can compete with talent's need for freedom
Faris Yakob on why smart people are increasingly seeking to ply their trade outside traditional employment structures - and what agency CEOs must do to compete.
Episode 2
Faris Yakob
Co-Founder, Genius Steals
Where does innovation really come from?
Rory Sutherland on how agencies can get beyond the brief to be more creative and deliver greater value to clients.
Episode 1
Rory Sutherland
Vice Chairman, Ogilvy UK
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