Here’s to optimism

Fancy a bit more positivity around the business of running an agency?

Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.

Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. 

Each episode features our CEO Robin Bonn having short, sharp conversations – sometimes even friendly arguments – with some of the biggest, broadest and deepest thinkers in our industry. 

These are the leaders who’ve been there, done that and are happy to talk about the t-shirt – even if it’s a bit grubby.

Expect untold stories of progress – always optimistic and never dull.

Latest episode

The risks of malicious obedience

Greg Hahn on building a culture of fearless creativity

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Episode 17

Greg Hahn

Co-founder, Mischief

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Why creativity relies on diversity

Jo Wallace on the power of collaboration to drive real business impact

Episode 16

Jo Wallace

Global ECD, Jellyfish

The business case for differentiation

Anthony Freedman on specialisation as a commercial imperative

Episode 15

Anthony Freedman

CEO, Common Interest

When change becomes transformation

Neil Perkin on becoming more client-centric, smarter ways of working and the perils of efficiency

Episode 14

Neil Perkin

Founder, Only Dead Fish

How to maintain entrepreneurialism at scale

Tim Ringel on preserving a commercial culture as your agency grows

Episode 13

Tim Ringel

CEO, Meet The People

How AI is changing the agency business model

Chris Johnson on the commercial implications of AI adoption

Episode 12

Chris Johnson

CEO, TomorrowToday

The secrets of successful client relationships

Alex Lubar on agency culture and creating genuine client partnerships

Episode 11

Alex Lubar

Global CEO, DDB

The recipe for agency swagger

Natalie Graeme on building an agency brand and getting better briefs

Episode 10

Natalie Graeme

Founder, Uncommon Creative Studio

Building careers in a changing world

Sue Unerman on evolving your agency career in an uncertain and changing industry

Episode 9

Sue Unerman

Chief Transformation Officer, EssenceMediacomX

The profound impact of being yourself

Harjot Singh on staying true to yourself when there's no playbook to follow

Episode 8

Harjot Singh

Global Chief Strategy Officer, McCann & McCann Worldgroup

How to create healthy growth

Katie Lee on the differences between healthy and unhealthy growth

Episode 7

Katie Lee

Chief Operating Officer, Wavemaker

A global perspective on creativity and innovation

Ruth Mortimer on how attitudes to creativity and innovation vary around the world

Episode 6

Ruth Mortimer

Global President, Advertising Week

Fighting for diversity is not enough

Rob Campbell on his experiences of diversity beyond the shiny Western boardrooms of Soho and Madison Avenue

Episode 5

Rob Campbell

Chief Strategy Officer, Colenso BBDO

Meeting the needs of modern clients

David Meikle on adapting to the changing needs of clients by rethinking commerciality, productisation and negotiation.

Episode 4

David Meikle

Founder, The HTBAG Company

A new game plan for agencies

Michael Farmer on the commercial challenges and opportunities facing agencies and the need for a radical change in the business model. 

Episode 3

Michael Farmer

Chairman and CEO, Michael Farmer and Co.

How agency CEOs can compete with talent's need for freedom

Faris Yakob on why smart people are increasingly seeking to ply their trade outside traditional employment structures - and what agency CEOs must do to compete.

Episode 2

Faris Yakob

Co-Founder, Genius Steals

Where does innovation really come from?

Rory Sutherland on how agencies can get beyond the brief to be more creative and deliver greater value to clients.

Episode 1

Rory Sutherland

Vice Chairman, Ogilvy UK

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