Here’s to optimism
Fancy a bit more positivity around the business of running an agency?
Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.
Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.
Each episode features our CEO Robin Bonn having short, sharp conversations – sometimes even friendly arguments – with some of the biggest, broadest and deepest thinkers in our industry.
These are the leaders who’ve been there, done that and are happy to talk about the t-shirt – even if it’s a bit grubby.
Expect untold stories of progress – always optimistic and never dull.
Latest episode
Fighting for diversity is not enough
Rob Campbell on his experiences of diversity beyond the shiny Western boardrooms of Soho and Madison Avenue
Play NowEpisode 5
Rob Campbell
Chief Strategy Officer, Colenso BBDO
All episodes
Meeting the needs of modern clients
David Meikle on adapting to the changing needs of clients by rethinking commerciality, productisation and negotiation.
Episode 4
David Meikle
Founder, The HTBAG Company
A new game plan for agencies
Michael Farmer on the commercial challenges and opportunities facing agencies and the need for a radical change in the business model.
Episode 3
Michael Farmer
Chairman and CEO, Michael Farmer and Co.
How agency CEOs can compete with talent's need for freedom
Faris Yakob on why smart people are increasingly seeking to ply their trade outside traditional employment structures - and what agency CEOs must do to compete.
Episode 2
Faris Yakob
Co-Founder, Genius Steals
Where does innovation really come from?
Rory Sutherland on how agencies can get beyond the brief to be more creative and deliver greater value to clients.
Episode 1
Rory Sutherland
Vice Chairman, Ogilvy UK
Stay in
the know
Subscribe to Breaking Bland – our regular digest of recent podcast episodes, articles and Marketing Week columns.
"*" indicates required fields
