He’s spent 20-odd years driving growth for start-ups, indies and global networks, across a range of emerging and traditional disciplines.
In his old life, Robin led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few.
But while client challenges got harder, he saw agencies increasingly lag behind, with business models and so-called ‘best practices’ for growth dating badly.
Since founding Co:definery in 2015, Robin has advised the CEOs of dozens of agencies; repositioning, refocusing and reorganising to help them to stand out, win more and command a premium.
He’s a founding member of BIMA’s Growth Council, a mentor for SheSays and has also sat on the IPA’s New Business Committee and Direct Marketing Association’s Agencies’ Council.
Away from work, he’s an outnumbered dad of two daughters, as well as a woeful runner, amateur artist and professional cat botherer.