He’s spent 20 years driving growth for startups, indies and global networks, across a range of emerging and traditional disciplines.
In his old life, he led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few. He’s also a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.
But while client challenges got harder, he saw agencies increasingly lag behind, with old-fashioned ‘best practice’ models for growth, new-business and profit dating badly.
Since founding Co:definery, he’s advised the CEOs and Founders of dozens of agencies; repositioning, refocusing and reorganising them to increase standout and win more often.
You can keep up with his writing and speaker slots via the media below or by connecting on LinkedIn. Thankfully here is the only place he writes in the third person.