“Co:definery is behavioural science in motion. If you’re brave enough to be nudged; if you can see the need for the industry or your team to be nudged, then you’ll get it. If you don’t, you won’t. The process is beautiful and challenging. Butting up against the elephant in the room, asking it to move over. If you can’t face into the fact that your proposition isn’t unique and your business model doesn’t need help: don’t call them. If you’re open, and curious and full of wonder as to what we can learn about agency growth, then call them asap”
“Working with Co:definery was worth its weight in gold and helped give us the clarity we needed in the challenging and rapidly changing business world that we all faced over the last couple of years. Our multi-office agency has never been so integrated, and my partners and I are working more effectively together than ever before. Having navigated Covid with real confidence, we now have the conviction we need to accelerate”
“Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed”
“Stink Studios offers a broad variety of services across our global network. Client needs are ever-evolving, and we wanted to ensure that we’re showing up in today’s global market with as much clarity as possible. It can be difficult to read the label from inside the jar, so we hired Co:definery to provide an external viewpoint on how we express our unique value. The process of working with them felt both creative and commercially driven, and we’ve come out of it with some useful insights that we’re excited to put into action”
“The Agency Transformation Roadmap process was incredibly useful for Engine, giving us a meaningful new focus and energy. By serving up independent, considered and rigorous insights, it sparked frank debate about our future strategy. That impartiality helped us get elephants out of the corner, creating a space of openness and trust where everyone felt comfortable to reimagine or reinvent, without feeling protective of the status quo. I would recommend it highly”
“Co:definery’s Narrative Development process has unlocked why Neu exists. We broke down our aspirations and strategy, and then rebuilt them piece by piece. Now we really know who we’re for and why they need us. And while I was worried that differentiation required us to go niche, Robin helped us work through that. I’m really pleased with where we’ve go to”
“It’s been a great pleasure working with Co:definery. I always thought you could never teach an old dog new tricks, but I have learned so much from this process. It’s unlocked our capabilities and created huge confidence in the group. Your help in getting iCrossing to the very exciting place we have arrived at, has been invaluable. Thank you”
“As an investment in our future, we chose to work with Co:definery because in every conversation we had with Robin, he taught us things we didn’t know. The blend of process and facilitation ensured that we got the end-result we wanted without stifling the team debate necessary to get us to the best outcome. We’re now able to tell our story consistently and coherently – something we’ve never had before. I’ve told anyone that will listen that we should have done this years ago!”
“Co:definery’s value-based selling work has been nothing short of transformational. It’s been a gorgeous recipe of expertise and structure, blended with the essence of who we are. Robin’s skill in combining these things and then his support in helping us deploy them has been superb – measured both by how we are able to use what we’ve learned, as well as the results it’s delivered. It’s not magic, though if you take it seriously and match Robin’s skill and effort, you’ll be forgiven for thinking that it is”
“I just wanted to say how much the team enjoyed and valued the Agency Transformation Roadmap process. Making change is difficult and people often don’t really like it. It was through the collective diagnostic and solutioning exercises that we achieved internal buy-in and enthusiasm from the senior team. They are now psyched and geared up to make these changes. You and the Curve guys did a fabulous job”
“We didn’t want to become ‘just another digital agency’, so our brief was simple; make our heritage shine through in our positioning and give us a more concise story that highlights the power of our combined service proposition. Co:definery challenged our perception in what we thought ‘made us different’. The result was greater clarity and belief in what we do – with an impactful agency position that made it easy for us to communicate to clients, with 100% confidence”
“I noticed a number of great agencies whose positioning and marketing stood out. When I say ‘stood out’, I mean ‘bloody hell, why can’t ours be that good?’ So I did a bit of asking around and one name kept cropping up – Robin Bonn. A quick phone call later (actually not that quick) and we got Robin in to discuss our positioning and so much more. I can’t recommend him enough, he’s smart, decent, fun and deeply knowledgeable about the agency business. We’ve found that having an external frame of reference invaluable and 3Sixty is a better business now and continues to improve as a result”
“Co:definery helped Good understand the business we’re in, who it appeals to and how we add value. With his objectivity and deep understanding of the agency world, Rob was able to guide us into the right areas, avoiding the pitfalls and biases that have plagued us in the past. The impact’s been immediate. We’re more confident about the expertise we offer; particularly during the new-business process – we have a renewed courage to walk away when the opportunity doesn’t work for us”
“Yesterday we presented our new proposition and full brand narrative to the whole agency. It felt real and robust and was very positively received. A lot of them told me afterwards that they felt inspired by the vision. So I just wanted to say a sincere thank you for the role you’ve played in getting us to this point. I greatly appreciate it”
“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”
“Talking to potential clients at Cannes Lions, I realised that we needed to be much clearer about what distillery is. So we asked Co:definery to help us finally work out who we are. We’re now more confident in saying ‘no’, our content is flying and the standard of people wanting to work with us is higher than it’s ever been”
“Co:definery worked with us on our positioning and how we communicate it consistently to the outside world. Robin is a clear thinker, knows his stuff and used great analogies to help us all cut to the chase. The small tweaks we’ve made have had a significant impact. He’s also great to work with and generous with his time and thoughts – which always helps”
“As someone with a bit of distance from Clearleft, Robin gave us a fresh perspective on our creds, helping us see the wood amongst the trees. He quickly honed in on strengths we were underplaying, as well as irrelevancies which we dropped. The output was a much tighter explanation of our offering, that hit all the right notes, so we were super happy with the results”
“With a wealth of experience and expertise, coupled with laser sharp observations, Co:definery provided RPM with a rare combination of coach and counsel, telling us what we needed to know, not just what we wanted to hear. We got smart, actionable plans, which gave us a competitive edge. Very much time well spent – unless you’re a competitor of ours, in which case, nothing worked…”
“Co:definery helped us with knotty internal projects exploring purpose, positioning and proposition development. As they can (and do) take up huge amounts of time, effort and energy, thankfully the whole process was quick, efficient, and enjoyable. Robin cut through the crap, helped us focus and most importantly we’re very happy with the results”
“Co:definery have been instrumental in helping KHWS find standout in our market – we now have a unique value proposition and can express it with real confidence. So we’ve ditched the obsequious agency mindset and now focus solely on finding clients where we can add most value”
“Robin was instrumental in helping us make sense of our proposition. Not only was he a pleasure to work with, the results of the work are proving to be very effective with clients and prospects”
“MAXX spent years trying and failing to find our ‘niche’ and we felt poorer because of it. Co:definery finally changed that, helping us uncover the specialisation that had existed within us all along. Now we have the antidote to being too broad and can stand proudly behind a clear proposition, with the focus we’ve been missing”
“Rob brought clarity to our discussions and lead the team to a solution that feels very collaborative. Everyone feels like they own the outcome, which is a huge talent. He’s well connected, very professional and simplifies complex processes. Very happy to recommend”
“Working with Rob changed how I think about new biz. His mentoring and development approach helped shift my understanding of how to deal with new biz in an agency environment and has improved my client relationships”
“I found Robin to be very professional in the execution of his work. He worked hard and always supported his team. I am very happy to recommend him”
“Co:definery brought fresh rigour to our new-business strategy. Since then, not only has LSU grown, but our revenue is now spread far more sustainably across our key clients. Their understanding of client needs helped us really sharpen our product/market fit”
“Robin is the consummate new-business professional. Well-connected, experienced, hard-working and a great way with people”
“Robin has a real knack for demystifying new business. Because he knows what works so well, he cuts to the chase on what makes the biggest difference for us”
“I really enjoyed working with Co:definery. Developing an agency story is notoriously difficult, but Robin brought a clear perspective on what clients are looking for and how we could stand out. He challenged us to find the edge of our comfort zone, which definitely took us further”
“Lovely bloke, knows new-business inside-out, gets stuff done”
“Rob is the one of best newbiz guys I’ve ever worked with. We clicked from our first meeting. He’s smart, hard-working and delivers results”
“Every CEO needs a wake-up call once in a while. Robin made me realise we were jumping into Biz Dev blind – now we’re focused on what really matters and running with a new sense of confidence and momentum. I’d definitely recommend Co:definery”
“As a start-up, working with Co:definery was exactly what I needed. Quick, collaborative and tangible, I now have a plan for scaling new-business as we grow”
“Robin is a rare find, a true business development pro, who understands both the emotional intelligence required to connect and win with clients, but also the military like precision required to create and deploy complete growth programs”
“Co:definery have made Muster’s new-business efforts uniquely ‘us’. Initially, we were a bit nervous it might descend into navel-gazing. But we were challenged and guided to tear down the agency into its component parts and put it back together again. Now we’re all focused, with agreed actions and a clear route forward”
“Robin is unusual in that as well as being a genuine new-business professional, he’s also proven himself across a range of disciplines. All of which makes him very much the modern new-business practitioner”
“Working with Co:definery helped e3 to cut through the chaff to focus on what we’re good at and what excites us. Developing this into a clear proposition has given us focus and purpose, allowing us to get clients on board and differentiate ourselves”
“I had the pleasure of working closely with Co:definery to analyse our sales proposition. The care, attention to detail and personal interest in our business was both flattering and highly effective”
“We now have complete focus on New Business. By working backwards from what we’re trying to do and making sure every decision reflects what’s unique about us, we’re now not only doing much less, but we’re also far clearer on how everything we say and do helps us standout”
“Robin successfully catalysed our thinking and helped us to develop a more focused positioning for the agency and clearer new-business strategy. His experience and ability to moderate a group of three strong-willed and divergent opinions was impressive”
