Big change, quick smart

Revenue and profit are your priority, but the agency business model has dated badly. Resources are stretched. Oversupply and a lack of differentiation means new-business is tough. Ideas are given away and it’s harder than ever to recoup your money later.

And now talent is in charge. They’re not interested in relentless pressure and subservience to clients. Instead they expect clear roles in purposeful agencies, where they feel valued and their work contributes to a greater good.

Agencies are on a slippery slope towards commoditisation and burnout. No wonder leaders are feeling the pressure.

So how can you create transformative change without disrupting business-as-usual?

By developing a competitive advantage and embedding the commercial confidence to consistently apply it.