“I noticed a number of great agencies whose positioning and marketing stood out. When I say ‘stood out’, I mean ‘bloody hell, why can’t ours be that good?’ So I did a bit of asking around and one name kept cropping up – Robin Bonn. A quick phone call later (actually not that quick) and we got Robin in to discuss our positioning and so much more. I can’t recommend him enough, he’s smart, decent, fun and deeply knowledgeable about the agency business. We’ve found that having an external frame of reference invaluable and 3Sixty is a better business now and continues to improve as a result”
“Co:definery helped Good understand the business we’re in, who it appeals to and how we add value. With his objectivity and deep understanding of the agency world, Rob was able to guide us into the right areas, avoiding the pitfalls and biases that have plagued us in the past. The impact’s been immediate. We’re more confident about the expertise we offer; particularly during the new-business process – we have a renewed courage to walk away when the opportunity doesn’t work for us”
“Yesterday we presented our new proposition and full brand narrative to the whole agency. It felt real and robust and was very positively received. A lot of them told me afterwards that they felt inspired by the vision. So I just wanted to say a sincere thank you for the role you’ve played in getting us to this point. I greatly appreciate it”
“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”
“Talking to potential clients at Cannes Lions, I realised that we needed to be much clearer about what distillery is. So we asked Co:definery to help us finally work out who we are. We’re now more confident in saying ‘no’, our content is flying and the standard of people wanting to work with us is higher than it’s ever been”
“Co:definery worked with us on our positioning and how we communicate it consistently to the outside world. Robin is a clear thinker, knows his stuff and used great analogies to help us all cut to the chase. The small tweaks we’ve made have had a significant impact. He’s also great to work with and generous with his time and thoughts – which always helps”
“As someone with a bit of distance from Clearleft, Robin gave us a fresh perspective on our creds, helping us see the wood amongst the trees. He quickly honed in on strengths we were underplaying, as well as irrelevancies which we dropped. The output was a much tighter explanation of our offering, that hit all the right notes, so we were super happy with the results”
“With a wealth of experience and expertise, coupled with laser sharp observations, Co:definery provided RPM with a rare combination of coach and counsel, telling us what we needed to know, not just what we wanted to hear. We got smart, actionable plans, which gave us a competitive edge. Very much time well spent – unless you’re a competitor of ours, in which case, nothing worked…”
“Co:definery helped us with knotty internal projects exploring purpose, positioning and proposition development. As they can (and do) take up huge amounts of time, effort and energy, thankfully the whole process was quick, efficient, and enjoyable. Robin cut through the crap, helped us focus and most importantly we’re very happy with the results”