“Agencies find it hard to commit to the sacrifice needed for differentiation. Co:definery brought objective expertise, experience and structure – and created a safe space for exploration. By focusing on strategy before execution, we improved the quality of our conversations and came away with the momentum and confidence that we needed”
“Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed”
“Stink Studios offers a broad variety of services across our global network. Client needs are ever-evolving, and we wanted to ensure that we’re showing up in today’s global market with as much clarity as possible. It can be difficult to read the label from inside the jar, so we hired Co:definery to provide an external viewpoint on how we express our unique value. The process of working with them felt both creative and commercially driven, and we’ve come out of it with some useful insights that we’re excited to put into action”
“Co:definery’s Narrative Development process has unlocked why Neu exists. We broke down our aspirations and strategy, and then rebuilt them piece by piece. Now we really know who we’re for and why they need us. And while I was worried that differentiation required us to go niche, Robin helped us work through that. I’m really pleased with where we’ve go to”
“Co:definery’s value-based selling work has been nothing short of transformational. It’s been a gorgeous recipe of expertise and structure, blended with the essence of who we are. Robin’s skill in combining these things and then his support in helping us deploy them has been superb – measured both by how we are able to use what we’ve learned, as well as the results it’s delivered. It’s not magic, though if you take it seriously and match Robin’s skill and effort, you’ll be forgiven for thinking that it is”