Consulting.

Jim Moffatt, CEO Europe & Asia Pacific, Engine

“The Agency CX Roadmap process was incredibly useful for Engine, giving us a meaningful new focus and energy. By serving up independent, considered and rigorous insights, it sparked frank debate about our future strategy. That impartiality helped us get elephants out of the corner, creating a space of openness and trust where everyone felt comfortable to reimagine or reinvent, without feeling protective of the status quo. I would recommend it highly”

Keith Hatter, Group CEO, PlanetK2

“Co:definery’s value-based selling work has been nothing short of transformational. It’s been a gorgeous recipe of expertise and structure, blended with the essence of who we are. Robin’s skill in combining these things and then his support in helping us deploy them has been superb – measured both by how we are able to use what we’ve learned, as well as the results it’s delivered. It’s not magic, though if you take it seriously and match Robin’s skill and effort, you’ll be forgiven for thinking that it is”

Fred Moore, COO, Matter of Form

“I just wanted to say how much the team enjoyed and valued the Agency CX Roadmap process. Making change is difficult and people often don’t really like it. It was through the collective diagnostic and solutioning exercises that we achieved internal buy-in and enthusiasm from the senior team. They are now psyched and geared up to make these changes. You and the Curve guys did a fabulous job”

Paul Button, CEO, Mediablaze

“We didn’t want to become ‘just another digital agency’, so our brief was simple; make our heritage shine through in our positioning and give us a more concise story that highlights the power of our combined service proposition. Co:definery challenged our perception in what we thought ‘made us different’. The result was greater clarity and belief in what we do – with an impactful agency position that made it easy for us to communicate to clients, with 100% confidence”

Jon Waring, Founder, 3Sixty

“I noticed a number of great agencies whose positioning and marketing stood out. When I say ‘stood out’, I mean ‘bloody hell, why can’t ours be that good?’ So I did a bit of asking around and one name kept cropping up – Robin Bonn. A quick phone call later (actually not that quick) and we got Robin in to discuss our positioning and so much more. I can’t recommend him enough, he’s smart, decent, fun and deeply knowledgeable about the agency business. We’ve found that having an external frame of reference invaluable and 3Sixty is a better business now and continues to improve as a result”

Chris Lumsden, Partner, Good

“Co:definery helped Good understand the business we’re in, who it appeals to and how we add value. With his objectivity and deep understanding of the agency world, Rob was able to guide us into the right areas, avoiding the pitfalls and biases that have plagued us in the past. The impact’s been immediate. We’re more confident about the expertise we offer; particularly during the new-business process – we have a renewed courage to walk away when the opportunity doesn’t work for us”

Henry Chappell, Founder, Pitch Marketing Group

“Yesterday we presented our new proposition and full brand narrative to the whole agency. It felt real and robust and was very positively received. A lot of them told me afterwards that they felt inspired by the vision. So I just wanted to say a sincere thank you for the role you’ve played in getting us to this point. I greatly appreciate it”

Ete Davies, MD, AnalogFolk

“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”

Steve Wheen, Founder, distillery

“Talking to potential clients at Cannes Lions, I realised that we needed to be much clearer about what distillery is. So we asked Co:definery to help us finally work out who we are. We’re now more confident in saying ‘no’, our content is flying and the standard of people wanting to work with us is higher than it’s ever been”

Sarah Jennings, CEO, Oban International

“Co:definery worked with us on our positioning and how we communicate it consistently to the outside world. Robin is a clear thinker, knows his stuff and used great analogies to help us all cut to the chase. The small tweaks we’ve made have had a significant impact. He’s also great to work with and generous with his time and thoughts – which always helps”