If you’re curious about creating your Market of One, a powerful first step is to align your key stakeholders around the case for change and what the journey looks like.
Co:definery’s Acceleration Workshop helps you kick-start major strategic shifts such as repositioning, post-acquisition integration or any significant upgrade in your agency’s journey – from a new leadership team, to creating your Market of One.
This fast-paced sense-check of your vision and strategy brings together your senior stakeholders to create clarity and alignment, as well as agreeing practical steps towards a destination that everyone buys into.
The outcome
Your deliverable is a tailored roadmap towards lasting differentiation and better commercial performance. And because you’ve co-created the outputs, everyone ends the day excited to get started and reap the rewards.
How it works
Designed for you and your senior leadership team, the Acceleration Workshop is an intensive full-day session that combines our experience and perspective with your collective knowledge and aspirations.
Based on our prep work, this is about collaboration at speed, reframing how you view where you’re heading, how you plan to get there, and what needs to change – all without reinventing the wheel or disrupting business-as-usual.
1) Define your ideal future
- Uncover undiagnosed misalignment (there’s always some)
- Are your goals realistic and what’s in the way
- Develop a motivating, agency-wide vision for success.
2) Strategic sense-check
- Assess your existing business strategy – from positioning and proposition to purpose and strapline
- Are you meeting the needs of modern clients
- Find deeper differentiation, beyond your rhetoric.
3) Design your Statement of Work
- What’s working well and what needs to change
- Specific jobs-to-be-done, with clear actions and owners
- Hidden blockers that will hamper your progress.
For more information, get in touch.