To create lasting differentiation, not only does your story need to be compelling, your underlying strategic thinking must also have uniqueness baked in.

Setting agency strategy and refining your proposition is rarely straightforward. With multiple voices and competing priorities, building collective conviction takes effort. 

Firstly there’s discomfort to overcome. Alongside your own nagging doubts, your senior team will have their own concerns – which are often unspoken. These usually include how the proposed changes will land with different stakeholders, like prospects, current clients, talent or the press.

A second source of uncertainty is a lack of outside perspective, especially if your senior team has been in place for a while. This creates a double bind. Without objective external guidance, plans can lack innovation and market context. Likewise, the absence of an outside view often causes senior teams to doubt what are otherwise valid ideas. 

This is why alignment matters. Before agreeing the right answers, you need clarity on the right questions. In short, you need to define the fewest steps with the biggest payoff. And you need to start yesterday.

Find clarity at pace

Co:definery’s Acceleration Workshop injects clarity and certainty into your need for deep and lasting differentiation. Designed for senior leadership teams, it’s a structured full-day session that applies deep experience and broad perspective to align and then boost your collective thinking. 

Together we design clear actions based on two key principles for creating a sustainable competitive advantage:

  • Focus on where you’ll create maximum impact
  • Set tangible actions that don’t reinvent the wheel or needlessly disrupt business-as-usual. 

Our Acceleration Workshop has three parts:

  • Define your ideal future

    • Beyond arbitrary numbers and fluffy goals (e.g. being ‘the best’), we uncover motivating, agency-wide outcome
    • Direction needs a reason, so we get super clear on the specific opportunities that you’re best placed to pursue
    • A solid strategy specifies obstacles, so we call out the hurdles you’ll need to overcome.
  • Strategic sense-check

    • The clarity from step one now serves as objective criteria by which to assess your strategic expression – from positioning and proposition, to purpose and strapline
    • Using Co:definery’s Narrative Framework enables us to validate your differentiation and find opportunities to go deeper.
  • Design your Statement of Work

    • Next we get super clear on what needs to change – in your differentiators, as well as how you express them 
    • And finally, we uncover the hidden blockers that typically prevent agencies from making smooth and speedy progress. 

Acceleration Workshop deliverables

Practical, hands-on and fast-paced, Co:definery’s Acceleration Workshop gives you a tailored roadmap towards deep and lasting differentiation. 

It often serves as the first step to resolving long-standing concerns that your story’s not quite landing as you’d like. Other agencies use the Acceleration Workshop to kick-start a repositioning or post-acquisition integration. 

Regardless of where you’re starting from, by co-creating the destination, you and your Board get an instant hit of clarity and momentum. And by collectively designing your own specific Statement of Work, everyone is fully bought in – and excited – to get quickly get started and reap the rewards.

For more information, get in touch


Image: Shiro Hatori