Most agencies are so busy with BAU that they have precious little headspace to leverage the untapped value that’s hidden in plain sight
How would it impact your commercial performance if your senior leadership team could immediately implement six powerful reframes?
In just one day, Co:definery’s Goldmine Workshop elevates you and your star players out of the day-to-day and provides a blend of challenge, reality check and inspiration.
Everyone leaves with practical ideas to drive improvement right across the agency – from differentiation, new-business and client growth, to talent, culture and new product development.
What to expect
The Goldmine Workshop is delivered by Robin Bonn and Hugh Baillie, agency specialists with decades of experience advising and leading independent and network agencies across a wide variety of sizes, maturities and disciplines.
Across two half-days, we help you uncover untapped value through two lenses – immediate actions and short-to-medium term priorities. These are broken down into six modules that each deliver specific actions.
Immediate actions
- Find the profit inside – given the typical excitement around new-business, agencies often miss untapped revenue hiding in plain sight. We’ll tell you where to look and how to realise it
- Embrace your friends – whether ‘your network’ means other office locations, a holding company or just your personal contacts, the people you know are often a highly underleveraged resource
- Pitch less, win more – asking smarter questions, being more discerning and valuing what your agency offers all help you to engage more effectively with clients, whether that’s in new-business or on existing accounts.
Short-to-medium term priorities
- Create your Market of One – once you recognise that the agency market isn’t oversupplied, it’s just under-differentiated, you can develop a liberating new perspective on how to stand out, win more and have more fun doing it
- Speak the unspoken truth – sustained growth demands agency-wide alignment, so a culture of open feedback is essential. You’ll learn the profound impact of honest exchanges and how to avoid them feeling awkward
- Get future-ready – there’s always opportunity in chaos, so we unpack how well you’re embracing change to develop the products and services that your clients will demand in the future.
Ensuring accountability
To get the most out of the Goldmine Workshop, it’s vital that you stay accountable for implementing the learnings.
That’s why we also include two Accountability Sessions. The first is after four weeks, to ensure you’re taking action. The second is held six months after the workshop – it’s designed to keep you on track and also highlights the more subtle gains that you’re making.
Who should be there
This is a fast-paced, co-creative process built for insight generation and robust decisions, so it’s essential that all your agency leaders and department heads are present.
Typically that’s your core SLT – for example, CEO, MD and Founder(s), plus strategy, creative, tech, new-business, people, operations and finance leads.
What you get
The Goldmine Workshop acts as a shot of adrenaline for the most important people in your agency. Whether you have an emerging SLT or a seasoned group of leaders, it’s designed to make an immediate difference by leveraging your existing resources, connections and energy.
By offering tactical tips and strategic reframes that can be applied today, even stretched teams can act quickly to drive revenue, improve profitability and build for a more sustainably successful future.
For more information, get in touch.