The Market of One program

Stand out, evolve your business model and command a premium..

Co:definery’s Market of One Program accelerates the essential transformation of your agency. Designed in discrete phases with clear deliverables, you get immediate momentum as well as tangible value throughout.

First we co-create a differentiating business strategy that sparks agency-wide excitement. Next comes an implementation plan robust enough to survive the rough-and-tumble of agency life. Finally it’s all about turning theory into practice – operationally, culturally and commercially.

Phase One – Strategic Narrative

An initial strategic sprint that defines your Market of One. Expect a board-level adrenaline shot that creates clarity and alignment on where you win long-term.

Our Market of One framework shortcuts endless debate by focusing on crucial ‘Core Business Decisions’ – from vision and purpose, to positioning, value proposition and ‘reasons to believe’ for your ideal clients.

You get an ownable strategy – expressed as a compelling ‘Narrative’ – that clearly communicates your unique value, why it matters, and to whom.

Phase Two – Rollout Masterplan

This sprint plans the agency-wide implementation of your Market of One strategy. It defines how you’ll maximise momentum with minimum disruption.

Phase Two delivers your ‘Rollout Masterplan’ – a detailed set of priorities, each with agreed actions, owners and deadlines, including all the support you need from us.

Addressing risk and cultural inertia, you get super clear on how to make change stick – from new-business and client growth, to leadership, technology and culture, as well as the internal and external launch of your Market of One.

Phase Three – Commercial Activation

Phase Three is the implementation of your Rollout Masterplan, delivering a step-change in commercial performance.

Based on your Rollout Masterplan, we’ll lead on some workstreams while you own the others. Knitting it all together, our external perspective and course-correction keeps you on-track and accountable, despite the pressures of business-as-usual.

Typical priorities include consultative selling, productization and pricing models, as well as leadership development, talent evolution and operational change.

"Co:definery is behavioural science in motion. If you’re brave enough to be nudged; if you can see the need for the industry or your team to be nudged, then you’ll get it. If you don’t, you won’t. If you can’t face into the fact that your proposition isn’t unique and your business model doesn’t need help: don’t call them. If you’re open, and curious and full of wonder as to what we can learn about agency growth, then call them asap"

Sheryl Marjoram, CEOMcCann London

"Agencies find it hard to commit to the sacrifice needed for differentiation. Co:definery brought objective expertise, experience and structure - and created a safe space for exploration. By focusing on strategy before execution, we improved the quality of our conversations and came away with the momentum and confidence that we needed"

Laurence Green, Executive PartnerMullenLowe

"Stink Studios offers a broad variety of services across our global network. Client needs are ever-evolving, and we wanted to ensure that we're showing up in today's global market with as much clarity as possible. It can be difficult to read the label from inside the jar, so we hired Co:definery to provide an external viewpoint on how we express our unique value. The process of working with them felt both creative and commercially driven, and we've come out of it with some useful insights that we're excited to put into action"

Mark Pytlik, Global CEOStink Studios

“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”

Ete Davies, MDAnalogFolk

"I just wanted to say how much the team enjoyed and valued the Agency Transformation Roadmap process. Making change is difficult and people often don’t really like it. It was through the collective diagnostic and solutioning exercises that we achieved internal buy-in and enthusiasm from the senior team. They are now psyched and geared up to make these changes. You and the Curve guys did a fabulous job"

Fred Moore, COOMatter of Form

"Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed"

Steve Smith, Founder & ChairEar to the Ground

"It's been a great pleasure working with Co:definery. I always thought you could never teach an old dog new tricks, but I have learned so much from this process. It's unlocked our capabilities and created huge confidence in the group. Your help in getting iCrossing to the very exciting place we have arrived at, has been invaluable. Thank you"

Robert Ffitch, Chief Commercial Development OfficerHearst UK

Check out our other models

Market of One program

You’re ready to uniquely differentiate your agency on our three-phase workshop-based program for leadership teams

Growth Advisory

You’d like evolve your agency via a one-to-one advisory relationship based on a bi-weekly cadence

One-off sprints

You have a specific problem to solve that requires a targeted intervention

The Market of One program

Phase One – Strategic Narrative

Phase Two – Rollout Masterplan

Phase Three – Commercial Activation

Check out our other models

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