The Market of One program

Our flagship program to help you stand out, evolve your business model and command a premium.

Combining workshops, stakeholder engagement, executive coaching and ongoing guidance to ensure change sticks, Co:definery’s Market of One Program works in discrete phases with clear deliverables. This gives you immediate momentum as well as tangible value at each stage.

We start by harnessing your deepest motivations and cultivating collective belief that real change is possible. Next we co-create your future-facing business strategy, ensuring you commit to business-wide differentiation, before embedding the necessary changes to optimise your commercial performance.

Phase One – Define your Narrative

This is about strategy. Phase One delivers total clarity on where you win in a constantly shifting market, including an ownable Narrative that communicates your unique expertise to your ideal target audience, as well as to your people and wider stakeholders.

You and your senior team align on where you’re going, why it matters and how you’ll get there. Phase One gives you clearly defined ‘Core Business Decisions’ – from purpose and positioning, to your value proposition and precisely how you deliver value for clients.

Phase Two – Rollout Masterplan

This is about planning the agency-wide implementation of your Market of One. Phase Two delivers your ‘Rollout Masterplan’ – a detailed set of priorities, with agreed actions, owners and deadlines, including all the support you need from us.

Designed to deliver impact quickly while minimising disruption, Phase Two sets you up for success, ensuring you focus on what matters, mitigate risk and address cultural inertia.

Your Rollout Masterplan scopes out how to make change stick in a busy agency – from new-business and client growth, to talent, leadership and culture, as well as the internal and external launches of your Market of One.

Phase Three – Commercial Activation

This is the implementation of your Rollout Masterplan. Phase Three delivers a step-change in commercial performance, with as much input from Co:definery as you need.

Typical priorities include consultative selling, productization and pricing models, as well as leadership development, talent evolution and operational improvements. Based on your Rollout Masterplan, we’ll lead on some workstreams while you lead on others, with our advisory oversight throughout, ensuring you stay accountable, despite the pressures of business-as-usual.

"Co:definery is behavioural science in motion. If you’re brave enough to be nudged; if you can see the need for the industry or your team to be nudged, then you’ll get it. If you don’t, you won’t. If you can’t face into the fact that your proposition isn’t unique and your business model doesn’t need help: don’t call them. If you’re open, and curious and full of wonder as to what we can learn about agency growth, then call them asap"

Sheryl Marjoram, CEOMcCann London

"Agencies find it hard to commit to the sacrifice needed for differentiation. Co:definery brought objective expertise, experience and structure - and created a safe space for exploration. By focusing on strategy before execution, we improved the quality of our conversations and came away with the momentum and confidence that we needed"

Laurence Green, Executive PartnerMullenLowe

"Stink Studios offers a broad variety of services across our global network. Client needs are ever-evolving, and we wanted to ensure that we're showing up in today's global market with as much clarity as possible. It can be difficult to read the label from inside the jar, so we hired Co:definery to provide an external viewpoint on how we express our unique value. The process of working with them felt both creative and commercially driven, and we've come out of it with some useful insights that we're excited to put into action"

Mark Pytlik, Global CEOStink Studios

“Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations”

Ete Davies, MDAnalogFolk

"I just wanted to say how much the team enjoyed and valued the Agency Transformation Roadmap process. Making change is difficult and people often don’t really like it. It was through the collective diagnostic and solutioning exercises that we achieved internal buy-in and enthusiasm from the senior team. They are now psyched and geared up to make these changes. You and the Curve guys did a fabulous job"

Fred Moore, COOMatter of Form

"Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed"

Steve Smith, Founder & ChairEar to the Ground

"It's been a great pleasure working with Co:definery. I always thought you could never teach an old dog new tricks, but I have learned so much from this process. It's unlocked our capabilities and created huge confidence in the group. Your help in getting iCrossing to the very exciting place we have arrived at, has been invaluable. Thank you"

Robert Ffitch, Chief Commercial Development OfficerHearst UK

Check out our other models

Market of One program

You’re ready to uniquely differentiate your agency on our three-phase workshop-based program for leadership teams

Growth Advisory

You’d like evolve your agency via a one-to-one advisory relationship based on a bi-weekly cadence

One-off sprints

You have a specific problem to solve that requires a targeted intervention

The Market of One program

Phase One – Define your Narrative

Phase Two – Rollout Masterplan

Phase Three – Commercial Activation

Check out our other models

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