If you’re curious about creating your Market of One, a powerful first step is to align your key stakeholders around the case for change and what the journey looks like.
All agencies yearn to do the work they love and maximise their commercial performance. But they always differ in precisely how to go about it – and in particular where to begin. This uncertainty can really slow you down or even prevent you from starting.
First there’s discomfort to overcome, like how any proposed changes will land with different stakeholders, such as your prospects, current clients, talent or the press.
A second source of uncertainty is a lack of outside perspective, especially if your senior team has been in place for a while. Without an objective external view, your plans can lack innovation and market context. This also makes it easy to doubt what are otherwise valid ideas.
Find clarity at pace
Co:definery’s Acceleration Workshop injects clarity and certainty into your need for deep and lasting differentiation. Designed for senior leadership teams, it’s a structured full-day session that combines our experience with your knowledge and aspirations.
Together we design clear actions that will deliver maximum impact without reinventing the wheel or disrupting business-as-usual.
The Acceleration Workshop has three parts:
1) Define your ideal future
- Uncover motivating, agency-wide outcomes by going beyond arbitrary numbers and fluffy goals (e.g. being ‘the best’)
- Clarify the specific opportunities that you’re best placed to pursue
- Call out the hurdles that you’ll need to overcome.
2) Strategic sense-check
- Assess your strategic expression – from positioning and proposition, to purpose and strapline
- Validate your differentiation and find opportunities to go deeper by using Co:definery’s Narrative Framework.
3) Design your Statement of Work
- Agree what’s working well and what needs to change – in your goals, as well as your differentiators and how you express them
- Uncover the hidden blockers that will hamper smooth and speedy progress.
Acceleration Workshop deliverables
Practical, hands-on and fast-paced, Co:definery’s Acceleration Workshop gives you a tailored roadmap towards deep and lasting differentiation.
Many agencies use the Acceleration Workshop to kick-start a reboot, repositioning or post-acquisition integration. For others it’s the first step to improving new-business or addressing concerns that your story’s not quite landing as you’d like.
Regardless of your context and immediate priorities, by refining your destination and route, you and your senior team receive an instant hit of clarity and momentum. And by co-creating your Statement of Work, everyone ends the day fully bought in – and excited – to get started and reap the rewards.
For more information, get in touch.