“Running an agency is like doing a jigsaw with some of the pieces missing.”

How’s that for candour from GroupM’s EMEA’s CEO Josh Krichefski? This conversation unpacks the joys and challenges of running an agency of international scale – from the inevitable cycle of client wins and client losses, to the increasingly transformational needs of modern clients. 

Josh also offers his perspective on the trends reshaping the industry, including how AI is enhancing efficiency, redefining agency operations and emphasising the importance of human creativity and intelligence. 

In his other role, as President of the IPA, Josh has made mental health central to his agenda. He shares his perspective on therapy, resilience and open communication. In particular, he explains how agency differentiation and new technologies can positively impact wellbeing as the industry evolves. 

HIGHLIGHTS:

[02:16] How the industry is in fast-forward

[06:30] Why AI is only part of the solution to pressure on agencies

[08:59] The impact of AI on the billable hour 

[09:50] Becoming more client-driven at group level

[15:05] The impact of losing long-term clients 

[16:40] What clients are increasingly demanding from agencies

[20:20] Differentiating on people vs data

[24:02] What agencies still need to figure out on wellbeing 

[28:35] Connecting differentiation, winning and mental health

[30:34] Taking the pain out of agency life