25th March 2025
Conrad Persons on balancing jeopardy, intuition and evidence
Episode 24
Conrad Persons
President, Grey London
From President to Presidency, Conrad shares his journey – from chasing Barack Obama around Virginia, to taking the reins at Grey London.
He describes the importance of balancing intuition with evidence – an essential skill when balancing change with heritage at Grey over the last 12 months.
We dive into value propositions and what makes them succeed, particularly how they become insular and indulgent if they lack jeopardy or anything meaningful for clients to buy into.
Conrad also explores the stagnation of the agency business model, strongly advocating for a change in how agencies show-up for clients; to better assert value by redefining what it is we mean when we talk about creativity.
HIGHLIGHTS:
[02:09] Chasing Barack Obama around rural Virginia
[07:06] How to make make better decisions
[11:50] Why vision really matters
[15:17] Acting on hunches
[20:32] What ‘Famously Effective’ really means for Grey
[25:14] Making agency propositions feel real
[27:39] The problem with agency pricing
[29:13] AI and demonstrating value
[33:06] The impact of creativity on business
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Episode 25
Nils Leonard
Co-Founder, Uncommon Creative Studio
Nurturing creative cultures
Episode 23
Toby Southgate
Global CEO, We Are Social
Breaking the burnout cycle
Episode 22
Bianca Best
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Episode 21
Trevor Guthrie
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Episode 20
Ruud Wanck
CEO, Candid
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Episode 19
Omid Farhang
Founder & CEO, Majority
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Episode 18
Josh Krichefski
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The risks of malicious obedience
Episode 17
Greg Hahn
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Episode 16
Jo Wallace
Global ECD, Jellyfish
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Episode 15
Anthony Freedman
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Episode 14
Neil Perkin
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Episode 13
Tim Ringel
CEO, Meet The People
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Episode 12
Chris Johnson
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Alex Lubar
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Episode 9
Sue Unerman
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Episode 8
Harjot Singh
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Episode 7
Katie Lee
Chief Operating Officer, Wavemaker
A global perspective on creativity and innovation
Episode 6
Ruth Mortimer
Global President, Advertising Week
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Episode 5
Rob Campbell
Chief Strategy Officer, Colenso BBDO
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Episode 4
David Meikle
Founder, The HTBAG Company
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Episode 3
Michael Farmer
Chairman and CEO, Michael Farmer and Co.
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Episode 2
Faris Yakob
Co-Founder, Genius Steals
Where does innovation really come from?
Episode 1
Rory Sutherland
Vice Chairman, Ogilvy UK
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