14th October 2025
Jaime Robinson and Lisa Clunie on their philosophy, client fit and how deep roots drive brand growth
Episode 49
Jaime Robinson & Lisa Clunie
Co-founders, JOAN
In a first for the show, today we have not one but two guests – Jaime Robinson and Lisa Clunie, co-founders of the creative agency JOAN, born in NYC and now smashing it in London and Berlin too.
Jaime and Lisa reveal how they’re blending the rigour of classic brand building with the pace and energy of modern culture. They share why they believe now is a golden age of creativity, how disruption is reshaping the talent model and what it means to modernise brands.
You’ll hear their take on what makes a great client–agency fit, why conviction matters more than buzzwords, and how AI and reverse mentorship could define the next generation of creative leaders. It’s an authentic, optimistic conversation that captures the spirit of JOAN: bold, human and unapologetically modern.
HIGHLIGHTS:
[02:04] Joan’s legendary beginnings
[06:56] Building timeless brands
[09:27] Firing clients that don’t fit
[13:59] Audience-first creativity in action
[16:17] Into a golden age
[19:21] An alchemy of strengths
[24:33] Wisdom meets the machine
[26:03] The power of shared mentorship
[30:36] Pitches as creative playgrounds
[34:18] A new industrial revolution
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