This episode features Nils Leonard, Co-Founder of Uncommon Creative Studio – one of the world’s most influential creative forces right now.

It’s a searingly honest conversation about what it means to matter – as an individual, a creative, an agency, and as a citizen of the world.

Nils unpacks why many agencies have a broken relationship with success – and why even for a high-profile creative, it’s really not about the work. From an industry perspective, he argues that there’s an even bigger prize to focus on.

We also explore Nils’ perspective on the role of conviction and guiding beliefs, not least how they improve the likelihood that your agency will be a success. As he puts it, every moment is a chance to do something different, to believe in yourself and to achieve great things.

If you want your agency to really stand for something, this one’s for you.

HIGHLIGHTS:

[02:12] Launching an agency with nothing but belief

[04:40] Becoming a reference point

[09:00] Don’t let the work do all the talking

[12:55] Winning briefs that actually matter

[18:16] Your work evidences your beliefs

[24:30] Why AI is a gift for creativity

[27:41] How creatives are building their own brands

[29:39] Choosing to make things that matter

[35:13] Every moment is a chance