15th July 2025
Armando Turco on change, passion and staying close to the work
Episode 37
Armando Turco
President, Mojo Supermarket
Today’s guest is Mojo Supermarket’s President, Armando Turco – talking about reinventing his passion for agency life.
After a standout career at BBH, a transformative spell at Vox Media, and a client-side role in the disruptive world of Oatly, Armando swore he’d never go back to agency life. But as you’ll hear, never say ‘never’.
He shares how working client-side changed his entire perspective on what agencies get wrong – and what they can get right. From embracing experimentation to staying close to the work, he explains why you don’t have to trade creativity for control.
He also unpacks the power of optimism and how leaders can ignite your passion, no matter how experienced you are.
HIGHLIGHTS:
[01:48] Leaving the agency world
[06:20] Imposter syndrome as a growth driver
[09:50] Finding freedom at Oatly
[15:45] The lure of optimism
[20:30] Staying close to the work
[23:56] A game-changer for pitching
[28:55] What creates credibility
[34:20] Embracing your client’s business
[35:20] The impact of knowing your role
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