21st October 2025
Haley Hunter on humour, neuroscience and owning your space
Episode 50
Haley Hunter
Co-founder, Party Land
Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline.
She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to agency for those wanting to master it – not least Liquid Death. Haley also dives into the neuroscience behind laughter, explaining how it primes audiences for connection and recall.
Beyond the creative side, she reveals how empathy, autonomy and trust fuel Party Land’s remote office set-up – and why comedy is as much about mindset as it is about craft.
It’s an inspiring lesson in leading with conviction, creating a new category and finding joy in the serious business of marketing.
HIGHLIGHTS:
[01:57] Funny as a superpower
[04:05] Making the case for comedy
[11:08] Owning creative outcomes
[13:17] The art of pushing just enough
[16:23] Authenticity at work
[17:46] Freedom and liberation
[25:11] Finding the right people
[29:51] Behind the laughter
[33:29] The biggest risk in advertising
[38:23] Leading with joy and conviction
Previous episodes
Growth in the ‘Goldilocks’ zone
Episode 67
Ben Rudman
Executive Director, MSQ
When a client CMO leads an agency
Episode 66
Zaid Al-Qassab
Global CEO, M+C Saatchi Group
Raising the bar for customer experience
Episode 65
Craig Elimeliah
CCO, Code and Theory
Showing up with a point of view
Episode 64
Sean McDonald
Global Chief Strategy Officer, Rethink
Redefining on-demand talent
Episode 63
Christine Olivas
Practice Director - Advertising & Brand Marketing, Toptal
How principles are good for business
Episode 62
Jared Belsky
CEO and Co-Founder, Acadia
Why Dentsu believes in agency brands
Episode 61
Beth Ann Kaminkow
CEO, Dentsu North America
A life more curious
Episode 60
Zoe Scaman
Founder, Bodacious
Inside Coke’s AI-powered Christmas campaign
Episode 59
PJ Pereira and Andrew O'Dell
Co-Founders, Pereira O’Dell and SILVERSIDE
Going deep on decision-making
Episode 58
Olivia Morley & Brian Wieser
Co-hosts, Agency Business
Making it ‘worth it’
Episode 57
Luke McKelvey
CEO, MIRIMAR
A rallying cry for brilliance
Episode 56
Richard Huntington
Former Chief Strategy Officer, Saatchi & Saatchi London
Why female ownership matters
Episode 55
Christy Hiler
CEO, Cornett
Excellence as usual
Episode 54
Tyler Turnbull
Global CEO, FCB
What’s in a name?
Episode 53
Zihla Salinas
CEO, Yes&
Culture, entertainment and commerce
Episode 52
Jarrod Moses
Global CEO, UEG
Unpacking the ‘Power of One’
Episode 51
Loren Grossman
Global CSO, Publicis Groupe
Building modern legends
Episode 49
Jaime Robinson & Lisa Clunie
Co-founders, JOAN
The AI-enabled creative renaissance
Episode 48
Andrew Swinand
CEO, Inspired Thinking Group (ITG)
A balanced take on indies vs HoldCo.s
Episode 47
John Harris
President & CEO, Worldwide Partners Inc.
Bringing contagious positivity
Episode 46
Karen Martin
CEO, BBH London & Dublin
Evolving the business of creativity
Episode 45
Guy Wieynk
Global CEO, AnalogFolk Group
Scaling culture at pace
Episode 44
Dimi Albers
CEO, Dept
Retaining the soul of creativity
Episode 43
Mark Figliulo
Founder, FIG
Subscribe to
Believe in Better
Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.
"*" indicates required fields
Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.
