21st October 2025
Haley Hunter on humour, neuroscience and owning your space
Episode 50
Haley Hunter
Co-founder, Party Land
Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline.
She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to agency for those wanting to master it – not least Liquid Death. Haley also dives into the neuroscience behind laughter, explaining how it primes audiences for connection and recall.
Beyond the creative side, she reveals how empathy, autonomy and trust fuel Party Land’s remote office set-up – and why comedy is as much about mindset as it is about craft.
It’s an inspiring lesson in leading with conviction, creating a new category and finding joy in the serious business of marketing.
HIGHLIGHTS:
[01:57] Funny as a superpower
[04:05] Making the case for comedy
[11:08] Owning creative outcomes
[13:17] The art of pushing just enough
[16:23] Authenticity at work
[17:46] Freedom and liberation
[25:11] Finding the right people
[29:51] Behind the laughter
[33:29] The biggest risk in advertising
[38:23] Leading with joy and conviction
Previous episodes
Building modern legends
Episode 49
Jaime Robinson & Lisa Clunie
Co-founders, JOAN
The AI-enabled creative renaissance
Episode 48
Andrew Swinand
CEO, Inspired Thinking Group (ITG)
A balanced take on indies vs HoldCo.s
Episode 47
John Harris
President & CEO, Worldwide Partners Inc.
Bringing contagious positivity
Episode 46
Karen Martin
CEO, BBH London & Dublin
Evolving the business of creativity
Episode 45
Guy Wieynk
Global CEO, AnalogFolk Group
Scaling culture at pace
Episode 44
Dimi Albers
CEO, Dept
Retaining the soul of creativity
Episode 43
Mark Figliulo
Founder, FIG
The power of ownership
Episode 42
Rania Robinson
CEO, Quiet Storm
Pioneering a new agency model
Episode 41
Luke Smith
CEO, Croud
The alchemy of modern media agencies
Episode 40
Richard Morris
CEO, UK and EMEA, IPG Mediabrands
Standing up for the next generation
Episode 39
Tesa Aragones
CEO, The Americas, AKQA
The hidden goldmine of B2B
Episode 38
Valerie Beauchamp
VP Global Head of Agency Development and Marketer Education, LinkedIn
Reinventing your passion
Episode 37
Armando Turco
President, Mojo Supermarket
Building a Market of One
Episode 36
Laurence Green
Director of Effectiveness, IPA
Coaching for commercial growth
Episode 35
Maureen Falvey
Lead Coach & Trainer, Strong Training & Coaching
Differentiating your client experience
Episode 34
Allen Adamson
Co-Founder, Metaforce
Leading the next phase of digital
Episode 33
Michael Olaye
EVP, Huge
AI and the pursuit of happiness
Episode 32
Matt McNeany
President, WPP Open
Knowing the people behind the creds
Episode 31
Lisa Colantuono
President, AAR Partners
Creativity as a process
Episode 30
Eric Zuncic
Global MD & CPO, Forsman & Bodenfors
A human-first future for agencies
Episode 29
Holly Maguire
Global Chief Growth Officer, Design Bridge & Partners
Leading with culture
Episode 28
Michael Lebowitz
Founder & Executive Chairman, SPCSHP
A unique perspective on agencies
Episode 27
Marla Kaplowitz
CEO, 4A's
Challenging the global market
Episode 26
James Townsend
CEO, Stagwell EMEA
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