2nd December 2025

Why female ownership matters

Christy Hiler on taking charge, empowering talent and industry-wide change

Episode 55

Christy Hiler

CEO, Cornett

Today’s guest is Christy Hiler, owner of Cornett – the Lexington-based creative agency – and one of our industry’s leading voices for women-owned agencies. 

A huge advocate of empowering talent, Christy candidly shares her own unusual journey from being Cornett’s president to its owner, including the convictions that guided her forward – and the doubts that held her back. 

She talks about the importance of the ‘beautiful but deadly’ venus flytrap in describing what makes Cornett different, as well as her commitment to constant evolution. 

Christy also describes how the striking stat that only 1% of US agencies are women-owned sparked the creation of ‘Own It’ – a vibrant community, podcast and summit supporting women who run agencies.

This is an inspiring story and taking charge and making a real difference to the wider industry. 

HIGHLIGHTS:

[05:27] The underdog spirit

[09:38] The venus flytrap idea

[13:15] Building long-term relationships

[17:33] Women leading differently

[21:33] The ‘Own It’ initiative

[28:07] How equity fuels creativity

[32:07] Unlocking potential

[37:13] Doing things differently

Previous episodes

Excellence as usual

Episode 54

Tyler Turnbull

Global CEO, FCB

What’s in a name?

Episode 53

Zihla Salinas

CEO, Yes&

Culture, entertainment and commerce

Episode 52

Jarrod Moses

Global CEO, UEG

Unpacking the ‘Power of One’

Episode 51

Loren Grossman

Global CSO, Publicis Groupe

Comedy’s greatest ad agency

Episode 50

Haley Hunter

Co-founder, Party Land

Building modern legends

Episode 49

Jaime Robinson & Lisa Clunie

Co-founders, JOAN

The AI-enabled creative renaissance

Episode 48

Andrew Swinand

CEO, Inspired Thinking Group (ITG)

A balanced take on indies vs HoldCo.s

Episode 47

John Harris

President & CEO, Worldwide Partners Inc.

Bringing contagious positivity

Episode 46

Karen Martin

CEO, BBH London & Dublin

Evolving the business of creativity

Episode 45

Guy Wieynk

Global CEO, AnalogFolk Group

Scaling culture at pace

Episode 44

Dimi Albers

CEO, Dept

Retaining the soul of creativity

Episode 43

Mark Figliulo

Founder, FIG

The power of ownership

Episode 42

Rania Robinson

CEO, Quiet Storm

Pioneering a new agency model

Episode 41

Luke Smith

CEO, Croud

The alchemy of modern media agencies

Episode 40

Richard Morris

CEO, UK and EMEA, IPG Mediabrands

Standing up for the next generation

Episode 39

Tesa Aragones

CEO, The Americas, AKQA

The hidden goldmine of B2B

Episode 38

Valerie Beauchamp

VP Global Head of Agency Development and Marketer Education, LinkedIn

Reinventing your passion

Episode 37

Armando Turco

President, Mojo Supermarket

Building a Market of One

Episode 36

Laurence Green

Director of Effectiveness, IPA

Coaching for commercial growth

Episode 35

Maureen Falvey

Lead Coach & Trainer, Strong Training & Coaching

Differentiating your client experience

Episode 34

Allen Adamson

Co-Founder, Metaforce

Leading the next phase of digital

Episode 33

Michael Olaye

EVP, Huge

AI and the pursuit of happiness

Episode 32

Matt McNeany

President, WPP Open

Knowing the people behind the creds

Episode 31

Lisa Colantuono

President, AAR Partners

Subscribe to
Believe in Better

Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.

"*" indicates required fields


Subscribe to Believe in Better

Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.