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Get busy livin'

If you’re curious about creating your own Market of One, then optimism for a brighter future is non-negotiable. That’s why our library of thought pieces and ideas for growth is called Believe in Better. It’s also the name of Co:definery’s newsletter.

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Feb 15, 2019

Becoming a better leader

Accelerating growth by creating a bespoke customer experience is as much about mindsets and behaviours as strategy, so I interviewed Executive Change Mentor Sally Henderson to explore where growth and leadership meet.

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Jan 15, 2019

Birth of a salesman: making selling feel natural

If selling doesn’t come naturally, then traditional sales training won’t help - instead a different mindset and approach is needed.

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Dec 5, 2018

It's Brand Experience - but not as we know it

It’s great that Brand Experience budgets are rising. But with ad agency tanks on your lawn, it’s time to raise your game and avoid the fate of previous ‘hot’ disciplines.

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Dec 1, 2018

Better selling when it’s not your day job

Whether it’s you, your consultants or an account handler who does the selling, owning a sales target when it’s not your core competence can be risky.

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Nov 23, 2018

Why it’s time to pay more for your agencies

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.

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Sep 30, 2018

Don’t get distracted by Sorrell’s ‘No Creative’ trolling

Getting dragged into media-fuelled playground arguments about whose discipline is better is getting agencies nowhere. We just need to focus on solving clients’ problems.

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Jul 30, 2018

How to avoid a half-baked value proposition

Why a lack of perspective can hamper CEOs and Founders when they’re making the most business-critical decision of all.

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Jul 16, 2018

A CEO’s view on developing your agency proposition

Naturally, I’d argue that agencies are doomed - doomed, I tell you - if they try to refine their proposition without me. But sadly this isn’t true, as this interview with Friday CEO - and non-Co:definery client - Alex Wright proves.

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Jun 28, 2018

VIDEO The Agency Pitch Process: Evolution or Reinvention?

Should the agency pitch process change? Of course, it should. Some observations from an unusually broad industry panel.

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