Here’s to optimism

Fancy a bit more positivity around the business of running an agency?

Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.

Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. 

Each episode features our CEO Robin Bonn having short, sharp conversations – sometimes even friendly arguments – with some of the biggest, broadest and deepest thinkers in our industry. 

These are the leaders who’ve been there, done that and are happy to talk about the t-shirt – even if it’s a bit grubby.

Expect untold stories of progress – always optimistic and never dull.

Going deep on decision-making

Olivia Morley and Brian Wieser on trends, metrics and agency economics

Play Now

Episode 58

Olivia Morley & Brian Wieser

Co-hosts, Agency Business

All episodes

Making it ‘worth it’

Luke McKelvey on vision, conviction, and adaptation

Episode 57

Luke McKelvey

CEO, MIRIMAR

A rallying cry for brilliance

Richard Huntington on commodity, pitch culture and why agencies are not just ‘creative’

Episode 56

Richard Huntington

Former Chief Strategy Officer, Saatchi & Saatchi London

Why female ownership matters

Christy Hiler on taking charge, empowering talent and industry-wide change

Episode 55

Christy Hiler

CEO, Cornett

Excellence as usual

Tyler Turnbull on success, innovation and being a premium agency

Episode 54

Tyler Turnbull

Global CEO, FCB

What’s in a name?

Zihla Salinas on improv-inspired culture, client relationships and acquisition strategy

Episode 53

Zihla Salinas

CEO, Yes&

Culture, entertainment and commerce

Jarrod Moses on brands, creators and agency models

Episode 52

Jarrod Moses

Global CEO, UEG

Unpacking the ‘Power of One’

Loren Grossman on integration, new-business and a golden age of client impact

Episode 51

Loren Grossman

Global CSO, Publicis Groupe

Comedy’s greatest ad agency

Haley Hunter on humour, neuroscience and owning your space

Episode 50

Haley Hunter

Co-founder, Party Land

Building modern legends

Jaime Robinson and Lisa Clunie on their philosophy, client fit and how deep roots drive brand growth

Episode 49

Jaime Robinson & Lisa Clunie

Co-founders, JOAN

The AI-enabled creative renaissance

Andrew Swinand on AI, scale and the reshaping of the industry

Episode 48

Andrew Swinand

CEO, Inspired Thinking Group (ITG)

A balanced take on indies vs HoldCo.s

John Harris on collaboration at scale, local knowledge and the rise of the CMO

Episode 47

John Harris

President & CEO, Worldwide Partners Inc.

Bringing contagious positivity

Karen Martin on relentless creativity, valuing ideas and building a positive future

Episode 46

Karen Martin

CEO, BBH London & Dublin

Evolving the business of creativity

Guy Wieynk on listening to the market, developing products and delivering content at scale

Episode 45

Guy Wieynk

Global CEO, AnalogFolk Group

Scaling culture at pace

Dimi Albers on bringing people with you on a PE-backed growth journey

Episode 44

Dimi Albers

CEO, Dept

Retaining the soul of creativity

Mark Figliulo on brand, performance and storytelling in the age of AI

Episode 43

Mark Figliulo

Founder, FIG

The power of ownership

Rania Robinson on selling up, buying back and stepping away

Episode 42

Rania Robinson

CEO, Quiet Storm

Pioneering a new agency model

Luke Smith on evolving vision, leveraging freelancers and scaling globally

Episode 41

Luke Smith

CEO, Croud

The alchemy of modern media agencies

Richard Morris on transformation, creativity and the future of full-service models

Episode 40

Richard Morris

CEO, UK and EMEA, IPG Mediabrands

Standing up for the next generation

Tesa Aragones on her client-side learnings, asking great questions and having courage as a leader

Episode 39

Tesa Aragones

CEO, The Americas, AKQA

The hidden goldmine of B2B

Valerie Beauchamp on creative and strategic opportunities for agencies

Episode 38

Valerie Beauchamp

VP Global Head of Agency Development and Marketer Education, LinkedIn

Reinventing your passion

Armando Turco on change, passion and staying close to the work

Episode 37

Armando Turco

President, Mojo Supermarket

Building a Market of One

Laurence Green interviews Robin Bonn about rewriting the rules and creating a lasting competitive advantage

Episode 36

Laurence Green

Director of Effectiveness, IPA

Coaching for commercial growth

Maureen Falvey on culture, empowerment and consultative selling

Episode 35

Maureen Falvey

Lead Coach & Trainer, Strong Training & Coaching

Differentiating your client experience

Allen Adamson how agencies can standout beyond the buzzwords

Episode 34

Allen Adamson

Co-Founder, Metaforce

Leading the next phase of digital

Michael Olaye on building truly anticipatory experiences

Episode 33

Michael Olaye

EVP, Huge

AI and the pursuit of happiness

Matt McNeany on disruption, reinvention and investing in your own future

Episode 32

Matt McNeany

President, WPP Open

Knowing the people behind the creds

Lisa Colantuono on creating powerful client / agency partnerships

Episode 31

Lisa Colantuono

President, AAR Partners

Creativity as a process

Eric Zuncic on the art of ‘uncomfortable collaboration’

Episode 30

Eric Zuncic

Global MD & CPO, Forsman & Bodenfors

A human-first future for agencies

Holly Maguire on creativity, connection, and change

Episode 29

Holly Maguire

Global Chief Growth Officer, Design Bridge & Partners

Leading with culture

Michael Lebowitz on thinking beyond fame and trends

Episode 28

Michael Lebowitz

Founder & Executive Chairman, SPCSHP

A unique perspective on agencies

Marla Kaplowitz takes stock of an industry in flux

Episode 27

Marla Kaplowitz

CEO, 4A's

Challenging the global market

James Townsend on meeting the needs of modern clients

Episode 26

James Townsend

CEO, Stagwell EMEA

Every moment is a chance

Nils Leonard on what it means to truly matter

Episode 25

Nils Leonard

Co-Founder, Uncommon Creative Studio

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Believe in Better

Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.

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Subscribe to Believe in Better

Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.