Here’s to optimism
Fancy a bit more positivity around the business of running an agency?
Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.
Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.
Each episode features our CEO Robin Bonn having short, sharp conversations – sometimes even friendly arguments – with some of the biggest, broadest and deepest thinkers in our industry.
These are the leaders who’ve been there, done that and are happy to talk about the t-shirt – even if it’s a bit grubby.
Expect untold stories of progress – always optimistic and never dull.
Episode 52
Jarrod Moses
Global CEO, UEG
All episodes
Unpacking the ‘Power of One’
Loren Grossman on integration, new-business and a golden age of client impact
Episode 51
Loren Grossman
Global CSO, Publicis Groupe
Comedy’s greatest ad agency
Haley Hunter on humour, neuroscience and owning your space
Episode 50
Haley Hunter
Co-founder, Party Land
Building modern legends
Jaime Robinson and Lisa Clunie on their philosophy, client fit and how deep roots drive brand growth
Episode 49
Jaime Robinson & Lisa Clunie
Co-founders, JOAN
The AI-enabled creative renaissance
Andrew Swinand on AI, scale and the reshaping of the industry
Episode 48
Andrew Swinand
CEO, Inspired Thinking Group (ITG)
A balanced take on indies vs HoldCo.s
John Harris on collaboration at scale, local knowledge and the rise of the CMO
Episode 47
John Harris
President & CEO, Worldwide Partners Inc.
Bringing contagious positivity
Karen Martin on relentless creativity, valuing ideas and building a positive future
Episode 46
Karen Martin
CEO, BBH London & Dublin
Evolving the business of creativity
Guy Wieynk on listening to the market, developing products and delivering content at scale
Episode 45
Guy Wieynk
Global CEO, AnalogFolk Group
Scaling culture at pace
Dimi Albers on bringing people with you on a PE-backed growth journey
Episode 44
Dimi Albers
CEO, Dept
Retaining the soul of creativity
Mark Figliulo on brand, performance and storytelling in the age of AI
Episode 43
Mark Figliulo
Founder, FIG
The power of ownership
Rania Robinson on selling up, buying back and stepping away
Episode 42
Rania Robinson
CEO, Quiet Storm
Pioneering a new agency model
Luke Smith on evolving vision, leveraging freelancers and scaling globally
Episode 41
Luke Smith
CEO, Croud
The alchemy of modern media agencies
Richard Morris on transformation, creativity and the future of full-service models
Episode 40
Richard Morris
CEO, UK and EMEA, IPG Mediabrands
Standing up for the next generation
Tesa Aragones on her client-side learnings, asking great questions and having courage as a leader
Episode 39
Tesa Aragones
CEO, The Americas, AKQA
The hidden goldmine of B2B
Valerie Beauchamp on creative and strategic opportunities for agencies
Episode 38
Valerie Beauchamp
VP Global Head of Agency Development and Marketer Education, LinkedIn
Reinventing your passion
Armando Turco on change, passion and staying close to the work
Episode 37
Armando Turco
President, Mojo Supermarket
Building a Market of One
Laurence Green interviews Robin Bonn about rewriting the rules and creating a lasting competitive advantage
Episode 36
Laurence Green
Director of Effectiveness, IPA
Coaching for commercial growth
Maureen Falvey on culture, empowerment and consultative selling
Episode 35
Maureen Falvey
Lead Coach & Trainer, Strong Training & Coaching
Differentiating your client experience
Allen Adamson how agencies can standout beyond the buzzwords
Episode 34
Allen Adamson
Co-Founder, Metaforce
Leading the next phase of digital
Michael Olaye on building truly anticipatory experiences
Episode 33
Michael Olaye
EVP, Huge
AI and the pursuit of happiness
Matt McNeany on disruption, reinvention and investing in your own future
Episode 32
Matt McNeany
President, WPP Open
Knowing the people behind the creds
Lisa Colantuono on creating powerful client / agency partnerships
Episode 31
Lisa Colantuono
President, AAR Partners
Creativity as a process
Eric Zuncic on the art of ‘uncomfortable collaboration’
Episode 30
Eric Zuncic
Global MD & CPO, Forsman & Bodenfors
A human-first future for agencies
Holly Maguire on creativity, connection, and change
Episode 29
Holly Maguire
Global Chief Growth Officer, Design Bridge & Partners
Leading with culture
Michael Lebowitz on thinking beyond fame and trends
Episode 28
Michael Lebowitz
Founder & Executive Chairman, SPCSHP
A unique perspective on agencies
Marla Kaplowitz takes stock of an industry in flux
Episode 27
Marla Kaplowitz
CEO, 4A's
Challenging the global market
James Townsend on meeting the needs of modern clients
Episode 26
James Townsend
CEO, Stagwell EMEA
Every moment is a chance
Nils Leonard on what it means to truly matter
Episode 25
Nils Leonard
Co-Founder, Uncommon Creative Studio
Making a promise to the market
Conrad Persons on balancing jeopardy, intuition and evidence
Episode 24
Conrad Persons
President, Grey London
Nurturing creative cultures
Toby Southgate on the value of constraints, optimism and empowerment
Episode 23
Toby Southgate
Global CEO, We Are Social
Breaking the burnout cycle
Bianca Best on balancing ambition and wellbeing
Episode 22
Bianca Best
Global Growth Officer, Performics
How audacious ideas get made
Trevor Guthrie on building a creative reputation from scratch
Episode 21
Trevor Guthrie
Co-founder, Giant Spoon
The quest for agency simplification
Ruud Wanck on creating clarity from complexity
Episode 20
Ruud Wanck
CEO, Candid
From phoney to fearless: building an agency ‘for the culture’
Omid Farhang on overcoming self-doubt to create a new kind of agency
Episode 19
Omid Farhang
Founder & CEO, Majority
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Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.