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Market of One

How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage

A BOOK BY ROBIN BONN

The agency market isn’t oversupplied - it’s just under-differentiated.

Market of One is the essential guide for agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business.

By breaking free from so-called ‘best practice’ in positioning, culture, sales and pricing, you’ll inspire your team, improve your work and create an agency that your competitors envy.

Co:definery CEO and Marketing Week columnist Robin Bonn offers a step-by-step roadmap that’s both strategic and personal – blending commercial insights with the practical realities of agency life. 

Packed with candid truths, powerful reframes and just enough healthy skepticism, Market of One is your opportunity to design the agency you’ve always wanted to run. 

Formats available: Hardback, Paperback, eBook (Audiobook to follow)
Publisher: Practical Inspiration Publishing
Publication date: 8th July 2025
Order now: Amazon.com | Amazon.co.uk 

“

Cutting through the usual bollocks about agencies and their 'secret sauce', Market of One is the timely, optimistic and essential alternative that our industry is crying out for. If you want your agency to leave a dent in the universe, read this book.

Nils Leonard, Co-Founder – Uncommon Creative Studio

What you'll learn

#1

Why agency oversupply is a myth

#2

How to stop agency life being a grind

#3

Essential mindset shifts for agency leaders

#4

Five principles for creating your Market of One

#5

How to implement lasting change

#6

Bringing your team with you

More praise for Market of One

Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own.
Rory SutherlandVice Chairman - Ogilvy
The best way to beat the competition is to not have any – to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place.
Greg HahnCo-Founder - Mischief @ No Fixed Address
An articulate treatise on what ails many agencies today, Market of One deserves a place on the bookshelf of agency leaders everywhere.
Blair EnnsAuthor - The Win WIthout Pitching Manifesto
The desire to serve clients often leads to agencies trying to do it all. Market of One addresses this challenge with valuable lessons on building a distinct vision, culture and offering. For leaders ready to escape the industry's ‘Big Grind’ and drive sustainable growth, this is an essential read.
Dimi AlbersGlobal CEO - Dept
Robin somehow manages to hold up a mirror to the challenges we all face in 'agency land', while making it our idea to get out there and do the things we know we should be doing, but all too often don’t. The hope and optimism are inescapable.
Toby SouthgateGlobal CEO - We Are Social
Full of optimism and written with deep affection for agencies, Market of One offers an actionable antidote to empty positioning statements, low margins and the daily pressures of agency life.
Ete DaviesEVP EMEA - Dentsu Creative
One of the great ironies in agencies is that they sell strategic targeting and differentiation but tend to commoditize themselves by claiming to be everything for anyone. Market of One is a recipe for the modern agency that wants to stand out and grow.
Faris YakobAuthor Paid Attention, co-founder - Genius Steals
Market of One is an overarching study on the agency sector's challenges and opportunities, as well as an actionable guide for leaders looking to position their businesses for sustained relevance and growth in a busy, dynamic market.
James TownsendCEO - Stagwell EMEA
Rarely have I read a more clear-eyed, gut-punch state of the union than Market of One. But it’s more than just a sharp diagnosis of our industry, it’s also that rarest of things – a manifesto streaked with practicality; a blueprint for genuine differentiation for those brave enough to take the plunge.
Conrad PersonsPresident - Grey London
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