Finding a fit

"We hired Co:definery to help us define our flagship digital experience company, MSQ DX. This aligned two of our UK businesses with our newly acquired German agency and gave us the scope to build in further regions in the future. As well as aligning stakeholders and cultures with careful sensitivity, they also really challenged our senior leadership to create - and prove - an ambitious positioning around 'commercial impact'. Since launch, MSQ DX has been a standout performer for the group. We couldn't be happier with the work that Co:definery did."

"We called Co:definery when we were heavily reliant on a single client and struggling to drive the growth we needed. Their process was really collaborative. They brought together different perspectives and personality types, helping us reposition with clarity and conviction. This galvanised the whole studio - from growth leads to tech architects! - around a shared sense of 'we're in this together'. Co:definery have been instrumental in us switching on 'growth mode' and diversifying our client base."

"Co:definery shone a light on what a positive, commercial future looks like for TRO. Through their 'Market of One' process, they helped us evolve long-held heritage into a compelling, future-ready experiential proposition. Their approach is forensic, progressive and deeply invested in how agencies perform tomorrow. And the impact was immediate, sharpening our commercial focus and giving our teams the confidence to show up more consultatively with clients. Smart thinking, grounded advice, and a genuinely collaborative experience throughout."

"Working with Co:definery has been genuinely transformational for us. I was actually surprised by just how successful our new positioning has been. Having got everyone aligned on the thinking as well as the implementation, the change in our new-business performance has been night and day."