Agency-savvy coaching

"Whilst my sessions with Robin may have just wrapped, I've no doubt I'll be thanking him for years to come. My approach to my day-to-day and my bigger picture view of my career have been transformed. If your future focus needs fine-tuning, I could not recommend Robin enough."

"Rob's an easy guy to chat to. His appreciation of the agency world and the people within it means he's got an intuitive understanding of the shit you're going through. Put all this stuff together and you can find yourself chatting about some quite obscure or personal issues related to agency ownership or performance. I found it very rewarding."

"My sessions with Robin have been hugely valuable and came at the perfect time. He helped me to un-spaghetti lots of things that were milling around in my head, and work on giving myself the tools I needed to improve those things in both the long and short term. Robin has been honest, open and not afraid to challenge me throughout, whilst also creating a space for me to feel comfortable to say absolutely anything - all of these things I have no doubt contributed to the success of our time together."

"Rob's a great guy - empathetic, clever, funny, warm and culturally knowledgable. And he knows how agencies work, and what makes their leaders tick. I was skeptical about coaching but it's helped me so much. It's kept me honest and given me structure (something I rebel against, but which I secretly crave). I'd massively recommend Rob to agency owners like myself who are wondering WTF is going on and WTF the future holds."

"As a coach, what I appreciated most was Rob's ability to ask simple, yet thought-provoking questions, empowering me to transition from a state self-awareness to a one of self-actualization. Critical to that journey was his ability to interpret and translate behaviours and tendencies that felt very natural to me, but had perhaps been holding me back in certain areas. I came away with a framework that was both applicable and actionable in real time, and one I that I continue to put into practice every day."

"I have worked with Robin for over a year now and it has been hugely beneficial to me and my career. Through his appreciation of how an agency works, he has helped me hone skills for the day to day, think more strategically and enabled me to be a more effective leader. All in his effortless style and with some laughs along the way. Thank you Robin!"

"A note of thanks to you Sir. Today I've completed my biggest ever single sale. And it's in no small part a result of the work we did together. There were a couple of moments when things clicked and we unlocked my truth in how I can more effectively approach sales. I now feel like I can simply be me, shaping well thought through programmes of work with people, that are of demonstrable value to customers and which are easy for the right kind of customers to buy. I've always been okay at sales, but you've made me a whole heap better and, importantly, made the process substantially more enjoyable."

"Co:definery have transformed our senior leadership team (SLT), making us more efficient, empowered and re-energised. They put each of us through our paces with a series of tailored sessions that addressed our challenges directly. They helped us align our personal passions to specific growth responsibilities, fostering closer collaboration and strategic thinking. With their guidance, we've streamlined processes, improved communication, and built a stronger, more cohesive team. Co:definery's expertise has been invaluable in unlocking our team's full potential, and we're chuffed with the results."

"I was looking to make sense of various aspects of my life and career and believed Robin would both understand and challenge my motivations. I wasn't disappointed. Amongst the many valuable takeaways, Robin helped me unlock a sense of intentionality, to recognize the importance of 'choice' and the reality that you can choose how you feel about any given situation. It's a powerful notion that allows you to take more control of your feelings. It breeds confidence and a sense of calm in oneself, all valuable tools in a leadership role, and perhaps more importantly, in everyday life. I would highly recommend working with Robin and intend to do so again in the future."

"After hearing his podcast, I brought Robin on as my executive coach during a major career transition. He's helped me think more deeply about the 'why' behind my decisions and ask better questions of myself. What strikes me about Robin is how he balances being a challenging coach – pushing you to clarify your thinking – with genuine curiosity and a real listening ear. He's also become an invaluable market-testing audience as I've shaped my own consultancy. Every two weeks we talk strategy and how to translate my career arc into a business that makes sense for me. He's grounded, insightful, and patient. Exactly the kind of partner you need when you're building something new."

"Everything I need, I am' is a tough concept to self affirm daily in today's world. Having someone in the room shaping what you are already saying into structured and actionable steps that confirm this to be true is a real gift."