Co:definery was founded by Robin Bonn. He’s spent 25 years driving agency growth for global networks, indies and start-ups, across a range of emerging and traditional disciplines.
In his old life, Robin led winning pitches for the likes of Spotify, P&G, Experian, ITV, Microsoft, Skype, Facebook and Ford, to name a few. But as client challenges became more complex, he saw agencies struggling to keep up – clinging to outdated business models and so-called ‘best practice’ that no longer delivered.
Since then, Robin’s been on a mission to de-commoditise agencies. By reimagining differentiation for the age of AI, he helps CEOs and Founders accelerate growth, rethink their business model and command a premium.
Robin is also an
Executive Coach,
keynote speaker, a member of the 4As Expert Network, a Marketing Week columnist, a founding co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays. He’s served on the IPA’s New Business Committee and the Direct Marketing Association’s Agencies’ Council. He’s the author of international bestseller
Market of One and the host of
The Immortal Life of Agencies, a podcast dedicated to fresh thinking and optimism in agency leadership.
Away from work, Robin is a dad of two daughters, a woeful runner, an amateur artist, and a professional cat botherer.
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