Speaking up for agencies

"Robin gave a talk designed to help APA members - commercials production, editing, VFX, audio post and music companies - drive growth in new markets. These are successful, entrepreneurial businesses, but with their focus on doing great work, they often can't find time to think about the future. Robin challenged them to think about their businesses and what they wanted to achieve, as well as what they'd need to change. The session proved very popular with our members."

"It takes a special talent to engage a room full of busy agency CEOs for two hours, but Robin Bonn did just that at the AIA CEO Breakfast meeting. His topic was well chosen and well received. 'Make Yourself Scarce' is an increasingly important challenge for agencies to address in an overcrowded market where a strong differentiation is needed to avoid the commoditisation trap. Robin has a clear position on this and expresses it with passion."

"As an active leader within the BIMA community, mentoring members and co-chair of the BIMA Growth Council, Robin was the perfect choice to lead our panel event, 'How Agency Propositions Are Evolving'. A great example of BIMA's thought leadership for the UK digital industry, this was one of our best attended events. He expertly led the diverse and senior panel, ensuring we covered a huge amount of ground without sacrificing depth on this crucial subject."

"The DBA invited Robin to speak to our audience of design agency leaders about what was new and what was important. What they got was insightful, to the point, and action-oriented - addressing the difficult points that many agencies know they should deal with but manage to ignore."

"Robin delivered an insightful and highly engaging session for our members, bringing a fresh and thought-provoking perspective on the evolving role of agencies. His perspective on agency growth and differentiation along with his ability to connect strategic thinking with practical, real-world examples resonated strongly with our audience, sparking valuable discussion."

"We asked Co:definery to challenge our members to rethink how they grow. Robin didn't disappoint, giving our audience of international agency leaders a range of practical alternatives to well-established habits that are past their sell-by date."

"Robin led a session at our annual, global summit in Lisbon. He challenges the conventional wisdom of agency leaders and pushes them to ask tough questions of themselves. He also provides the right level of insight and encouragement... the sturdy (but friendly) nudge we often need to make the courageous decisions that really matter. Robin's wit, perspective and expertise were a welcome addition to our event."

"As an exclusive organization of independent public relations firms, we work diligently to bring targeted, meaningful content and conversations to our members. Robin served as a closing keynote for our conference and he is an excellent presenter and facilitator. He also spent time getting to know our members, enabling him to tailor his presentation and make an even greater impact."

"Robin masterfully and provocatively championed the power of agency specialization for our global audience of 500 independent agency leaders. He outlined a clear set of actions to enable our members to stand out in a highly competitive and overly commoditized agency landscape. His session was one of the highest rated of our conference, and his passion left an indelible mark on our organization."