Focused Sprints

Sales Strategy Workshop

Most agencies still treat lead generation as a numbers game. Activity is prioritised over strategy, and responsibility is handed to individuals or external partners without the clarity or support they need to succeed. No wonder your pipeline is a constant headache.

The problem isn’t effort – it’s design. When lead generation sits in a silo, separate from your overall vision and internal buy-in, it will always underperform.

Co:definery’s Sales Strategy Workshop resets this. It reframes lead generation as the outcome of an agency-wide sales model – reflecting your strengths and focusing your collective effort.

The outcome

You leave with a highly focused sales strategy that aligns your proposition and target audience with how your team is structured and supported – giving you a stronger pipeline and sustainable momentum.

How it works

A co-creative workshop that aligns your agency’s strengths, resources and ambitions to define a tailored, executable strategy – from clear priorities and focused targeting, to a refined, repeatable model.

To ensure your strategy translates into results, the workshop is followed by coaching or mentoring support that maintains focus and drives continual improvement.

Focus on what matters

Agree what success really looks like
Ensure leadership is bought-in to what’s required
Establish meaningful metrics that inform improvement

Win more with tighter targeting

Identify where your best opportunities exist
Define messaging that reflects tangible differentiators
Select high-priority channels

Design a sustainable model

Define agency-wide roles, responsibilities and ways of working
Select fit-for-purpose tools and platforms
Enable consistency by defining cadence and governance

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