1st July 2025
Maureen Falvey on culture, empowerment and consultative selling
Episode 35
Maureen Falvey
Lead Coach & Trainer, Strong Training & Coaching
Today’s guest is Maureen Falvey. Formerly a senior exec at Grey, Saatchis and McGarryBowen, she’s now a professional coach and trainer.
Maureen explores how a coaching mindset isn’t just a personal development tool – it’s a cultural and commercial unlock for modern agencies.
She dives into why coaching is all about asking, not telling, and how that shift helps agency leaders unlearn old habits, show up with greater confidence and create healthier relationships – with both teams and clients.
Maureen also shares practical advice for agency leaders struggling with client boundaries, pitching pressures and over-servicing. From improving how you sell, to reshaping team culture, she offers plenty of insights to help you rise above the chaos and lead with purpose.
HIGHLIGHTS:
[02:39] From adland to coaching
[05:31] Staying curiosity
[09:19] Guiding not giving
[13:22] When to coach vs when to mentor
[15:44] Owning your flaws
[18:09] Creativity thrives when perfection dies
[21:04] How coaching makes for better selling
[26:59] Building real partnerships
[31:50] Owning your choices
Previous episodes
Being a media indie in 2026
Episode 69
Jenny Biggam
Owner, the7stars
Thriving in the AI industrial revolution
Episode 68
Justin Billingsley
Co-Founder, Simbioniq
Growth in the ‘Goldilocks’ zone
Episode 67
Ben Rudman
Executive Director, MSQ
When a client CMO leads an agency
Episode 66
Zaid Al-Qassab
Global CEO, M+C Saatchi Group
Raising the bar for customer experience
Episode 65
Craig Elimeliah
CCO, Code and Theory
Showing up with a point of view
Episode 64
Sean McDonald
Global Chief Strategy Officer, Rethink
Redefining on-demand talent
Episode 63
Christine Olivas
Practice Director - Advertising & Brand Marketing, Toptal
How principles are good for business
Episode 62
Jared Belsky
CEO and Co-Founder, Acadia
Why Dentsu believes in agency brands
Episode 61
Beth Ann Kaminkow
CEO, Dentsu North America
A life more curious
Episode 60
Zoe Scaman
Founder, Bodacious
Inside Coke’s AI-powered Christmas campaign
Episode 59
PJ Pereira and Andrew O'Dell
Co-Founders, Pereira O’Dell and SILVERSIDE
Going deep on decision-making
Episode 58
Olivia Morley & Brian Wieser
Co-hosts, Agency Business
Making it ‘worth it’
Episode 57
Luke McKelvey
CEO, MIRIMAR
A rallying cry for brilliance
Episode 56
Richard Huntington
Former Chief Strategy Officer, Saatchi & Saatchi London
Why female ownership matters
Episode 55
Christy Hiler
CEO, Cornett
Excellence as usual
Episode 54
Tyler Turnbull
Global CEO, FCB
What’s in a name?
Episode 53
Zihla Salinas
CEO, Yes&
Culture, entertainment and commerce
Episode 52
Jarrod Moses
Global CEO, UEG
Unpacking the ‘Power of One’
Episode 51
Loren Grossman
Global CSO, Publicis Groupe
Comedy’s greatest ad agency
Episode 50
Haley Hunter
Co-founder, Party Land
Building modern legends
Episode 49
Jaime Robinson & Lisa Clunie
Co-founders, JOAN
The AI-enabled creative renaissance
Episode 48
Andrew Swinand
CEO, Inspired Thinking Group (ITG)
A balanced take on indies vs HoldCo.s
Episode 47
John Harris
President & CEO, Worldwide Partners Inc.
Bringing contagious positivity
Episode 46
Karen Martin
CEO, BBH London & Dublin
Subscribe to
Believe in Better
Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.
"*" indicates required fields
Our regular newsletter helps your agency stand out and grow faster. Packed with new thought pieces and our latest podcast episodes.
