Today’s guest is Sunny Bonnell, Co-Founder and CEO of Motto, the brand transformation agency. For more than two decades, Sunny has helped brands find their purpose while building her own business – one rooted in conviction, culture and excellence.
Having launched the agency in her early 20s with just $250, she reflects on wearing every hat in the early years, then learning to let go, trust others and embrace a new identity as a leader.
Sunny describes why leadership is about energising people, protecting culture and creating the conditions for others to thrive. She discusses the stamina that excellence demands, as well as the importance of knowing when to recharge and how her own passions are reflected in her team.
HIGHLIGHTS:
[01:56] Belief, cause and purpose
[04:13] Building a women-led agency
[07:03] Born entrepreneurs
[10:21] Emotional endurance
[12:16] Learning velocity
[23:03] Hiring for lasting excellence
[27:05] Seven vices into virtues
[30:42] Protecting teams from burnout
[35:43] The power of constraint
[38:04] The human fingerprint of business
[39:35] Belief builds the future
