Stand out, evolve your business model and command a premium.
Co:definery’s Market of One Program accelerates the essential transformation of your agency. Designed in discrete phases with clear deliverables, you get immediate momentum as well as tangible value throughout.
First we co-create a differentiating business strategy that sparks agency-wide excitement. Next comes an implementation plan robust enough to survive the rough-and-tumble of agency life. Finally it’s all about turning theory into practice – operationally, culturally and commercially.
Phase one
Strategic Narrative
An initial strategic sprint that defines your Market of One. Expect a board-level adrenaline shot that creates clarity and alignment on where you win long-term.
Our Market of One framework shortcuts endless debate by focusing on crucial ‘Core Business Decisions’ – from vision and purpose, to positioning, value proposition and ‘reasons to believe’ for your ideal clients.
You get an ownable strategy – expressed as a compelling ‘Narrative’ – that clearly communicates your unique value, why it matters, and to whom.
Phase two
Rollout Masterplan
This sprint plans the agency-wide implementation of your Market of One strategy. It defines how you’ll maximise momentum with minimum disruption.
Phase Two delivers your ‘Rollout Masterplan’ – a detailed set of priorities, each with agreed actions, owners and deadlines, including all the support you need from us.
Addressing risk and cultural inertia, you get super clear on how to make change stick – from new-business and client growth, to leadership, technology and culture, as well as the internal and external launch of your Market of One.
Phase Three
Commercial Activation
Phase Three is the implementation of your Rollout Masterplan, delivering a step-change in commercial performance.
Based on your Rollout Masterplan, we’ll lead on some workstreams while you own the others. Knitting it all together, our external perspective and course-correction keeps you on-track and accountable, despite the pressures of business-as-usual.
Typical priorities include consultative selling, productization and pricing models, as well as leadership development, talent evolution and operational change.
