Today’s guest is Max Ottignon, Co-Founder of the branding company, Ragged Edge.
In this reflective and personal conversation, Max reflects on nearly 20 years of building the business – and his own evolution along the way.
He shares why sustainable growth means knowing when to scale, when to say no, and how a strong culture and careful hiring protects creative standards.
He also explores how winning larger clients has reshaped Ragged Edge’s ways of working, which ideas they fight for, and how his own sense of identity and fulfillment has shifted – offering candid lessons about ego, learning from mistakes and the challenges of growing as a founder.
HIGHLIGHTS:
[02:35] Refusal to settle
[08:07] Finding the right people
[10:12] Knowing when to scale
[13:39] Hiring against the average
[16:40] Distinctiveness at scale
[21:36] Losing the Ego
[26:19] Learning from mistakes
[30:17] Fulfilment in collaboration
[35:36] Clarifying your point of view
[38:27] Quality over quantity
