This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth. As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhealthy - places.
So if you recognise her definition of the ‘danger zone’ that this creates, then consider her wisdom a wake-up call. We also delve deeper into the importance of role modeling and how that enables future leaders to feel empowered. And if you’ve lost your new-business mojo, Katie shares her view on how to get it back.
Finally, this being The Immortal Life of Agencies, no episode would be complete without a clear view on how to make our industry a more joyful place to be.
Highlights:
[04.29] The confusion of growth and strategy.
[07.57] What matters in maintaining client relationships.
[12.35] What prevents future leaders from feeling empowered.
[15.57] Ways to regain your new-business mojo.
[20.44] Pitching to different types of audiences.
[23.33] How growth changes when you’re the CEO.
[26.57] Two different layers of feedback.
[30.17] The culture-building power of new-business.
