The clients below represent a small selection of the agencies we've advised over the years. If you're looking for a specific discipline, model or geography and can't find it, we've probably got something, so just ask.
"Co:definery helped us translate our business mission into a clear narrative for our entire customer experience. Disarming, intuitive and direct, Robin immediately understood how the wider business and organisational context was affecting our decision-making and why we were struggling. We continue to apply his advice and recommendations."
"Co:definery helped 2LK adapt to the disruption of Covid, defining our new positioning as we pivoted to become a more innovative, digital-first brand experience agency. Throughout a valuable and collaborative process, we were challenged professionally and personally, which encouraged us to build our specialism around what we most enjoyed, as well as where the market was heading. Now the business is transformed, paving the way to the exit we wanted."
"Equal parts curious and sagacious - what makes Robin such a marketing mensch is the fact that, above all, he remains such a keen student of our industry. Endlessly fascinated by its quirks, boundlessly positive about its possibilities - he is both an agent of change and a force for good. As consultant, Robin helped Redwood to better articulate our agency offer; as coach, he helped me to better understand my own personal vision; and as a trusted confidant, he helped me better connect these two halves together."
"Working with Codefinery was a revelatory breath of fresh, uplifting air. Their deep experience working with businesses like ours meant he had the perfect mix of empathy to earn our trust and confidence to call out our unhelpful bullshit. This alone makes them the perfect external consulting partner to deliver something considerably more valuable than what agencies - who traditionally believe they can do internally - could do alone."
"Ear to the Ground had been working on our proposition and how we express what makes us different. We knew that Co:definery would give us a structured perspective on what was working well and where we should improve. This outside view focused our minds and attention and was exactly what we needed."
"Working with Co:definery has been a game changer for us. Clear outcomes and processes agreed from the start. Consultancy built on tried and tested principles, delivered with no nonsense or unnecessary jargon. The results have been transformative - we now have a platform for everything, from how we speak and sell, to how we engage the market. New prospects get us immediately, current clients are impressed and we're building more solid relationships."
"We've always been fans of Co:definery's approach to building agencies. They helped us define our 'Market of One' as 'simple ideas for a complicated world' - insight, innovation and impact for clients in complex sectors. That positioning was central to the value of AML when we recently joined the Selbey Anderson group, taking us to our next stage of growth."
"Working with Co:definery was an exciting and transformative experience. After solid performance as a business, we asked the question 'What Next?'. They helped us unlock and define a brave and dynamic strategic roadmap. Their framework elevated our perspective, defined a bold future with clarity, and secured alignment from the team. All in, they got us to aim high and build a plan to achieve these heights."
"Co:definery's value-based selling work has been nothing short of transformational. It's been a gorgeous recipe of expertise and structure, blended with the essence of who we are. Robin's skill in combining these things and then his support in helping us deploy them has been superb - measured both by how we are able to use what we've learned, as well as the results it's delivered. It's not magic, though if you take it seriously and match Robin's skill and effort, you'll be forgiven for thinking that it is."
