Maximise your post-M&A momentum
When agencies come together, everyone demands immediate clarity and impact. So creating alignment and setting priorities needs to happen fast. Whether you’ve acquired or you’re the acquirer, bringing two agencies together through mergers and acquisitions creates tension – alongside a healthy excitement, there are also plenty of concerns. Many people are looking for value, while […]
The Agency Pitch Process: Evolution or Reinvention?
Should the agency pitch process change? Of course, it should. Some observations from an unusually broad industry panel. In June 2018, business development agency Upfront invited me to chair a panel on pitching. Instead of the typically dull agreement-a-thon, they deserve real credit for assembling such a senior and genuinely representative group. We had […]
The Hidden Cost Of Agency Indecision
Despite struggling to stand-out, why do so few agencies realise that poor qualification is tantamount to having no strategy at all?